Uber Eats Partners Wakefern to Add 375+ Grocery Stores

In Short

Uber Eats and Wakefern Food Corp. have announced a partnership to expand on-demand grocery delivery in the US Northeast.

What Happened

Uber Eats said it is adding more than 375 Wakefern supermarket locations across the Northeast to its platform. The companies announced the partnership on September 9, 2026.

The goal is to grow Uber Eats’ grocery category, which lets users order fresh food items for delivery. On-demand grocery delivery means customers can request groceries quickly, similar to ordering a meal, instead of booking a next-day delivery slot.

For Wakefern, the deal expands digital reach for its member supermarkets. For Uber Eats, it increases supply, which is the number of stores and products available in the app.

Why It Matters

This deal shows how delivery marketplaces are competing beyond restaurant orders. Grocery baskets are larger than meal orders, and can drive higher order values and more repeat usage.

More store locations can also reduce delivery times by matching customers with nearer supermarkets. That can improve fulfilment, which is the process of picking, packing, and delivering an order.

For African operators watching quick commerce, the playbook is familiar. Platforms are using partnerships with large retail groups to expand selection fast, without building their own dark stores (small warehouses built only for delivery).

Consumers mostly see a bigger catalog and faster delivery. Behind the scenes, these partnerships can reshape pricing, promotions, and last-mile logistics across a region.

On Liners, Uber Eats is listed as Uber Eats.