Cue Raises $2M Seed Round Led by Knife Capital

In Short

• Cue, a Cape Town-based customer service software company, has raised a $2 million seed round.
• The round was announced on 1 March 2024 and co-led by Knife Capital and FAM Investments.
• Cue says the funding will go into deeper AI features, plus growth and expansion.

What Happened

Cue raised its largest funding round to date, a $2 million seed round announced on 1 March 2024.

The seed round was co-led by Knife Capital and FAM Investments, according to deal coverage. The company previously raised about $500,000 in October 2023.

Cue sells an AI-driven customer service platform. This is software that helps businesses reply to customers across channels like WhatsApp and social media, using chatbots (automated replies, like a scripted agent) and live chat for handover to humans.

Cue said the new capital will be used to deepen AI integration in the product and support growth and expansion. In customer support, “AI integration” often means better routing (sending messages to the right team), improved suggested replies for agents, and automation for common questions.

One open question is company history. Public profiles list different founding years for Cue, including 2022, 2018, and 2015. The funding reports do not clarify which date is correct.

Why It Matters

Customer service is becoming a key software category for African businesses as messaging apps like WhatsApp become the default support channel.

For startups like Cue, seed funding usually signals a move from early product testing to scaling sales and delivery. The fresh capital also suggests investors still have appetite for practical AI tools that reduce support costs and speed up response times.

If Cue executes well, it could strengthen South Africa’s growing pipeline of B2B SaaS companies, especially in AI-powered customer support and omnichannel messaging.