10bet Launches the Direct Line App on Google Play

In Short

10bet has launched The Direct Line as a dedicated Android app on Google Play.

What Happened

10bet says The Direct Line app is now available on Google Play for users in South Africa. The Direct Line is the company’s horse racing tips product, which publishes race-by-race picks and commentary for each meeting.

In the app, users can view daily tips, including an “Order of Preference” list that ranks selections by confidence. It also includes a Risk Index, which is a simple rating meant to guide staking, meaning how much a bettor chooses to put on each race.

10bet says the app adds push notifications. These are phone alerts that pop up when new tips are published, so users do not need to keep checking email or a bookmarked page. The app also includes favourites, results tracking, and search and filter tools by track or date.

The company notes that full access to the “Direct Line sheet” requires registration, and it positions the product as a way to get earlier insight before betting markets settle. The app listing includes an 18+ warning and responsible gambling language.

You can find 10bet on Liners as 10bet.

Why It Matters

For betting operators, a dedicated tips app is a retention tool. It keeps users coming back daily, and it creates more moments to send notifications and direct traffic into the core sportsbook.

For South African users, the shift from inbox tips to an app can reduce friction. Faster access and clearer tracking may also increase engagement with horse racing content, especially around meeting times.

More broadly, this is another example of wagering brands investing in product features outside the bet slip. Content, alerts, and performance tracking are now part of the competitive baseline for digital betting in South Africa.