Nigerian media professional Abiodun Adetu says relocating to Canada meant rebuilding from scratch, and she is now running a marketplace concept and a media business.
Techpoint’s Diaspora series has profiled Abiodun Adetu, a Nigerian media and communications professional now based in Canada.
Adetu says that despite more than a decade of experience, relocating forced her to restart her career and rebuild networks.
In the interview, Adetu describes moving to Canada after building a long career across TV, radio, magazine publishing, and advertising in Nigeria.
She says her prior experience did not automatically translate into opportunities abroad. That meant requalifying, relearning how hiring works locally, and rebuilding professional credibility.
Adetu is now building Naija Market Day, which aims to recreate the feel of Nigerian market shopping in Canadian cities. She is also running a communications company and an African-themed magazine focused on African stories, food, and tourism.
She also recounts early exposure to technology, including studying computers in 1999 and later training at Oracle in database analysis. A database is a structured way to store information so it can be searched and updated, like a well-organised filing cabinet.
For founders and operators in Africa’s ecosystem, the story is a reminder that “diaspora success” often involves a reset, even for experienced professionals.
It also shows a common path for diaspora builders, which is using cultural familiarity as a wedge to create products and communities in new markets.
For media and creator economy operators, Adetu’s approach highlights how publishing, events, and services can be bundled together to build a business with multiple revenue lines.
Source: Techpoint
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