Tastemakersafrica

Tastemakers Africa is an online marketplace that connects travelers and locals with culture-forward tours and experiences in African cities, hosted by local artists, chefs, musicians, and other creatives.

Key capabilities include:

• Curated city experiences that focus on local music, art, nightlife, and food culture (for example, art crawls, nightlife explorations, and food-focused activities)
• Online booking for tours and day experiences
• Verified reviews to help travelers evaluate hosts and activities
• A network of vetted hosts and influencers, reviewed for uniqueness, safety, and overall experience quality

Available on Web. The research brief also references an iOS beta app (TSTMKRS).

It targets B2C users, especially curious travelers looking for authentic, insider activities, plus locals who want to discover experiences in their own cities.

It is notable for its focus on modern urban culture and creative scenes in African destinations such as Accra (Ghana), Cape Town and Johannesburg (South Africa), and Dakar (Senegal), and for media coverage cited in the research brief (AFAR, Condé Nast Traveler, CNN).