Laaruconsulting

Laaru Consulting is a strategic business consulting firm that supports B2B organisations planning market entry to and from Africa, including private and public sector projects.

Key capabilities include:

• Market entry and market research support for companies assessing opportunities in African markets and beyond
• Partner identification and stakeholder connections through a network of local market professionals, financial advisors, and relevant stakeholders
• Financial advisory and strategic business intelligence to inform planning, investment decisions, and cross-border execution
• Events and knowledge sessions, including Morning Coffee In Africa (Ghana) and webinars on topics such as the African Continental Free Trade Area (AfCFTA) and its impact on Nordic SMEs

Available on Web, with contact and free consultation booking via the website.

Target users include companies exploring business opportunities in and from Africa, including Nordic SMEs and organisations expanding across West Africa, East Africa, and South Africa, as well as into European markets.

Notable context: Founded in 2019 and led by founder Sarah Laaru, the firm combines consulting with market-facing programming such as webinars and the Art for Business initiative, which includes charity art projects, to support cross-border engagement and partnerships.