Kwely

Kwely is a B2B wholesale marketplace and distribution platform for international buyers sourcing export-ready African consumer goods, with services that support products from sourcing through to global retail.

Key capabilities include:

• B2B wholesale marketplace for ordering consumer goods online via shop.kwely.com, focused on Made-in-Africa brands (launched December 2022, initially with Made-in-Senegal goods across food, wellbeing, hair, and skin care).
• Product sourcing that connects businesses with high-quality, ethically sourced Made-in-Africa and specialty products.
• Brand development support covering product positioning, packaging, compliance, and market entry strategies, including work through the TEKKI Incubator and TEKKI Challenge.
• Private label solutions spanning sourcing and formulation to packaging and compliance, designed for businesses that want custom-branded products.

Available on Web.

Target users include international retailers, wholesalers, hotels, supermarkets, and e-commerce sellers looking to stock African consumer brands and manage sourcing, packaging readiness, and distribution.

Notable in the African trade and FMCG ecosystem, the platform is based in Dakar, Senegal, has raised close to US$1 million in seed funding (April 2022), and has supported routes to global channels including Amazon US (products listed January 2024).