---
title: "Vumasasa: Creator Commerce in Kenya"
description: "Sell online in Kenya via creators: launch a free VumaSites storefront, match creators across 47 counties, take M-Pesa STK push, track sales."
canonical_url: "https://liners.com/vumasasa"
markdown_url: "https://liners.com/vumasasa.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/vumasasa/screenshot.webp?v=1793089032338"
published_at: "2026-10-27T20:56:04.324Z"
updated_at: "2026-10-30T11:23:20.470Z"
---

# Vumasasa: Creator Commerce in Kenya

Sell online in Kenya via creators: launch a free VumaSites storefront, match creators across 47 counties, take M-Pesa STK push, track sales.

## Breadcrumbs

- [Creator Economy](/categories/creator-economy)
- [Vumasasa](/vumasasa)

## Summary

Sell through creators with built-in M-Pesa checkout

A Kenya-focused creator commerce platform for businesses, creators, and shoppers, offering storefronts, AI ad creation, creator matching, M-Pesa checkout, and sales attribution.

## Product details

| Field | Value |
| --- | --- |
| Website | https://vumasasa.com/ |
| Tagline | Sell through creators with built-in M-Pesa checkout |
| Primary country | Kenya |
| Platforms | Web |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

Vumasasa is a Kenya-focused creator commerce platform for businesses that want to sell online through creators, creators who earn commissions, and shoppers who discover and buy products.

Key capabilities include:
- **VumaSites storefronts**: Launch a mobile-first storefront with a product catalog, order tools, and basic brand customization (colors, logos, templates), with a free plan advertised.
- **Creator-led selling and marketplace**: Browse verified Kenyan creators and run creator campaigns across Kenya’s counties, with matching by **niche, county, and audience**.
- **AI-assisted marketing and agent**: Generate AI-assisted ad content and use **VumaAI (Elsie)** for tasks such as finding creators, tracking orders, and getting campaign advice.
- **Payments and attribution**: Accept **M-Pesa (STK push) checkout**; the site also mentions cards and mobile money. Track campaign performance including **views, clicks, orders, revenue**, and **creator-attributed sales**, with automatic creator commissions via M-Pesa described on the site.

Available on **Web** (platform dashboard and web storefronts).

Target users include **Kenyan SMEs and brands**, **content creators and influencers** monetising commission-based campaigns, and **consumers** shopping via creator recommendations.

Notable for its Kenya-first positioning, including M-Pesa-native checkout and hyperlocal creator matching across Kenya’s **47 counties**, plus additional sections for discovery, shoppable video, live commerce, events, rentals, and learning (VumaAcademy).

## Features

- [Creator Economy](/categories/creator-economy): Category
- [AI-Powered](/tags/ai-powered): Product feature or technology
- [B2B2C](/tags/b2b2c): Product feature or technology
- [Influencer Marketplace](/tags/influencer-marketplace): Product feature or technology
- [Online Store](/tags/online-store): Product feature or technology
- [Social Commerce](/tags/social-commerce): Product feature or technology
- [Kenya](/countries/kenya): Market

## Related pages

- [Alternatives](/vumasasa/alternatives)
- [Reviews](/vumasasa/reviews)
- [Transparency](/vumasasa/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/vumasasa)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)