---
title: "Versus: Social Listening and Online Surveys"
description: "Track sentiment in African languages and run on-demand surveys to thousands across Africa. Target by demographics; use online+offline research."
canonical_url: "https://liners.com/versus"
markdown_url: "https://liners.com/versus.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/versus/screenshot.webp?v=1784411434720"
published_at: "2026-07-23T05:37:14.580Z"
updated_at: "2026-09-13T18:12:31.753Z"
---

# Versus: Social Listening and Online Surveys

Track sentiment in African languages and run on-demand surveys to thousands across Africa. Target by demographics; use online+offline research.

## Breadcrumbs

- [AI & Analytics](/categories/ai-analytics)
- [Versus](/versus)

## Summary

Understand African consumers with social listening and surveys

A consumer insights platform for brands and agencies to track sentiment across African languages and run on-demand surveys to inform decisions.

## Product details

| Field | Value |
| --- | --- |
| Website | https://www.versus.africa/ |
| Tagline | Understand African consumers with social listening and surveys |
| Primary country | Nigeria |
| Platforms | Web |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

Versus is an end-to-end **consumer insights platform** for brands and research teams that need market intelligence across African consumer markets.

Key capabilities include:

- **Listen (social listening):** Tracks and interprets consumer conversations across **African languages and content**, helping teams monitor **sentiment**, manage brand reputation, and spot trends and opportunities.
- **Ask (on-demand surveys):** Runs rapid surveys that can reach **thousands of respondents across Africa**, with the ability to **target respondents by demographic** and test concepts to reduce research risk.
- **Online + offline research:** Uses online and offline tools to capture market context that may be missed by digital-only research.
- **Reports and media resources:** Publishes topical reports and insight articles to support ongoing learning and planning.

Available on **Web**.

Designed for **B2B teams** such as banks, telecommunications providers, FMCG and consumer goods companies, advertising and marketing agencies, consulting firms, plus gaming and sports organisations that need consumer behaviour and sentiment insights.

Notable in the African context for its **Listen & Ask™** approach built around African languages and culture, its **Versus Scouts** respondent community (with rewards paid in local currency and cryptocurrency), and its track record as a **Techstars 2019** company working with brands such as Arsenal, MTN, MPesa, and Sportsbet.

## Features

- [AI & Analytics](/categories/ai-analytics): Category
- [AI-Powered](/tags/ai-powered): Product feature or technology
- [B2B](/tags/b2b): Product feature or technology
- [Business Intelligence](/tags/business-intelligence): Product feature or technology
- [Predictive Analytics](/tags/predictive-analytics): Product feature or technology
- [SaaS](/tags/saas): Product feature or technology
- [Kenya](/countries/kenya): Market
- [Nigeria](/countries/nigeria): Market

## Related pages

- [Alternatives](/versus/alternatives)
- [Reviews](/versus/reviews)
- [Transparency](/versus/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/versus)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)