---
title: "TRU: Buy Now, Pay Later and Installments"
description: "Set your own installment plan for partner purchases in Egypt—no fixed schedule. Use in-store/online at Carrefour, Vodafone Egypt and more. 21+."
canonical_url: "https://liners.com/tru"
markdown_url: "https://liners.com/tru.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/trufinance/screenshot.webp?v=1778241873703"
published_at: "2026-05-08T12:12:34.147Z"
updated_at: "2026-10-06T14:23:23.445Z"
---

# TRU: Buy Now, Pay Later and Installments

Set your own installment plan for partner purchases in Egypt—no fixed schedule. Use in-store/online at Carrefour, Vodafone Egypt and more. 21+.

## Breadcrumbs

- [Fintech](/categories/fintech)
- [TRU](/tru)

## Summary

Customize installment payments on your own terms

A mobile consumer financing app in Egypt that lets shoppers customize payment plans and control installments without fixed schedules for partner purchases.

## Product details

| Field | Value |
| --- | --- |
| Website | https://trufinance.app/ar |
| Tagline | Customize installment payments on your own terms |
| Primary country | Egypt |
| Platforms | Web, Android, iOS |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

TRU is a consumer financing mobile app in Egypt for individuals who want to customize payment plans and control installments without fixed payment schedules.

Key capabilities include:

- **Custom payment plans** that let users control installments on their own terms, instead of following fixed schedules
- **Flexible financing options** for purchases, including options presented in-app such as “choose the zero that suits you” and “Fit in flex”
- **Shopping support at partner merchants**, enabling **in-store and online** purchasing where TRU is accepted
- **Documentation upload** inside the app for electronic consumer financing contracts and related requirements

Available on **Web**, **Android**, and **iOS**.

Built for **B2C consumers** seeking flexible installment financing and **B2B merchants** looking to offer TRU-powered installment payments at checkout.

Notable in the Egypt market for its partner footprint across major retail and telecom locations, including Carrefour, Vodafone Egypt, Tradeline, Gold Era, Jawhara, Matgr, and El Araby. Users must be **21+** to enter electronic consumer financing contracts through the app.

Contact: **[hello@trufinance.app](mailto:hello@trufinance.app)** (general), **[careers@trufinance.app](mailto:careers@trufinance.app)** (jobs).

## Features

- [Fintech](/categories/fintech): Category
- [B2B](/tags/b2b): Product feature or technology
- [B2C](/tags/b2c): Product feature or technology
- [BNPL](/tags/bnpl): Product feature or technology
- [Lending and Loans](/tags/lending): Product feature or technology
- [Egypt](/countries/egypt): Market

## Related pages

- [Alternatives](/tru/alternatives)
- [Reviews](/tru/reviews)
- [Transparency](/tru/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/tru)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)