---
title: "B2B2C software products"
description: "Compare the best b2b2c platforms in Africa on Liners. Real user reviews, side-by-side comparisons and alternatives, updated for 2026."
canonical_url: "https://liners.com/tags/b2b2c?page=9"
markdown_url: "https://liners.com/tags/b2b2c.md?page=9"
type: "taxonomy"
language: "en"
updated_at: "2026-10-15T17:40:34.456Z"
---

# B2B2C software products

Compare the best b2b2c platforms in Africa on Liners. Real user reviews, side-by-side comparisons and alternatives, updated for 2026.

## Breadcrumbs

- [Tags](/tags)
- [B2B2C](/tags/b2b2c)

## Summary

Compare the best b2b2c platforms in Africa on Liners. Real user reviews, side-by-side comparisons and alternatives, updated for 2026.

## About this page

B2B2C products connect businesses with end consumers through a shared platform. The defining characteristic is that both the business and the end consumer directly interact with the platform. Unlike products that independently serve businesses and consumers, B2B2C platforms act as the intermediary through which businesses reach and serve consumers.

This model is common across marketplaces, food delivery, travel booking, ticketing, real estate, and other platforms where consumers use the platform to discover, purchase, book, or access products and services offered by participating businesses. Examples include Jumia, Chowdeck, EgoTickets, Yodawy, and Mubawab.

When evaluating a B2B2C platform, the primary test is whether the end consumer directly interacts with the platform itself while receiving a product or service from a participating business. The exact features vary by industry, but the platform must directly connect both sides rather than simply provide backend tools or infrastructure.

Liners curates B2B2C products through hands-on review, focusing only on platforms that directly connect businesses with end consumers. Products that serve businesses and consumers independently are classified as **B2B + B2C**, not **B2B2C**. Explore B2B2C platforms across industries such as E-commerce & Retail, Quick Commerce, Real Estate & Property, Health Tech, Travel & Mobility, and Media & Entertainment.

## Products

| Name | URL | Tagline | Country | Rating |
| --- | --- | --- | --- | --- |
| Aqarmap | /aqarmap | Find, compare, and list properties across Egypt | Egypt |  |
| Mubawab | /mubawab | Find homes and connect with real estate professionals | Morocco |  |
| Zeraki | /zeraki | Digital tools for learning, school analytics, and fee tracking | Kenya |  |
| Otloblana | /otloblana | Order local essentials and rides with live tracking | Egypt |  |
| Jobbers | /jobbers | Hire local professionals and freelancers with 0% commission | Morocco |  |
| NaijaFund | /naijafund | Raise money online for personal causes in Nigeria | Nigeria |  |
| The Owlet | /the-owlet | Buy social growth and digital top-ups from one wallet | Nigeria |  |
| Jolancer | /jolancer | Hire Nigerian freelancers or sell services in Naira | Nigeria |  |
| Africa Podcast Network | /africa-podcast-network | Produce, distribute, and monetize African podcasts at scale | South Africa |  |
| MyCoverGenius | /mycovergenius | Buy and manage business insurance online in minutes | Nigeria |  |
| SureStart Online | /surestart-online | Embedded, click to buy insurance at the point of sale | South Africa |  |
| Baloon | /baloon | Buy insurance online in minutes across Francophone Africa | Côte d'Ivoire |  |
| PowWater | /powwater | Order quality-tested water tanker delivery in Nairobi | Kenya |  |
| Koree | /koree | Earn cashback and digitize spare change at checkout | Cameroon |  |
| Trashcoin | /trashcoin | Turn recyclable waste into instant cash and bill payments | Nigeria |  |
| Career 180 | /career-180 | Courses, career events, and job opportunities in one place | Egypt |  |
| MyTherapist.ng | /mytherapist-ng | Talk to licensed Nigerian therapists online from ₦3,000 | Nigeria |  |
| Klump | /klump | Offer customers instalment payments with a 25% deposit | Nigeria | 3.5 |
| Drugstore.ng | /drugstore-ng | Compare medicine prices and order from registered pharmacies | Nigeria |  |

## Related pages

- [Search products](/search)
- [Best products](/best)

## Access and citation

- [Canonical HTML page](https://liners.com/tags/b2b2c?page=9)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)