---
title: "B2B2C software products"
description: "Find platforms that enable businesses to reach and serve end customers through a shared platform. Compare marketplace models, channel strategies, and integrated distribution models across Africa."
canonical_url: "https://liners.com/tags/b2b2c?page=6"
markdown_url: "https://liners.com/tags/b2b2c.md?page=6"
type: "taxonomy"
language: "en"
updated_at: "2026-08-31T12:02:50.968Z"
---

# B2B2C software products

Find platforms that enable businesses to reach and serve end customers through a shared platform. Compare marketplace models, channel strategies, and integrated distribution models across Africa.

## Breadcrumbs

- [Tags](/tags)
- [B2B2C](/tags/b2b2c)

## Summary

Find platforms that enable businesses to reach and serve end customers through a shared platform. Compare marketplace models, channel strategies, and integrated distribution models across Africa.

## About this page

B2B2C products connect businesses with end consumers through a shared platform. The defining characteristic is that both the business and the end consumer directly interact with the platform. Unlike products that independently serve businesses and consumers, B2B2C platforms act as the intermediary through which businesses reach and serve consumers.

This model is common across marketplaces, food delivery, travel booking, ticketing, real estate, and other platforms where consumers use the platform to discover, purchase, book, or access products and services offered by participating businesses. Examples include Jumia, Chowdeck, EgoTickets, Yodawy, and Mubawab.

When evaluating a B2B2C platform, the primary test is whether the end consumer directly interacts with the platform itself while receiving a product or service from a participating business. The exact features vary by industry, but the platform must directly connect both sides rather than simply provide backend tools or infrastructure.

Liners curates B2B2C products through hands-on review, focusing only on platforms that directly connect businesses with end consumers. Products that serve businesses and consumers independently are classified as **B2B + B2C**, not **B2B2C**. Explore B2B2C platforms across industries such as E-commerce & Retail, Quick Commerce, Real Estate & Property, Health Tech, Travel & Mobility, and Media & Entertainment.

## Products

| Name | URL | Tagline | Country | Rating |
| --- | --- | --- | --- | --- |
| PremierCredit | /premiercredit | Loans, payments, and investing for the underbanked | Zambia |  |
| Sghartoon | /sghartoon | Screen and support learning difficulties through play | Tunisia |  |
| Kenzz | /kenzz | Shop deals and discounts with friends and family in Egypt | Egypt |  |
| M-TIBA | /m-tiba | Digitize health insurance from enrolment to provider payment | Kenya |  |
| Appy Saúde | /appy-saude | Find pharmacies and buy health products online in Angola | Angola |  |
| Tendo | /tendo | Sell online without inventory, set your markup, earn profit | Ghana |  |
| ImaliPay | /imalipay | Embed 1-click insurance at checkout for African businesses | Kenya |  |
| Vicomma | /vicomma | Hire global content creators with escrow protection and $0 fees | Nigeria |  |
| Agenz | /agenz | Find listings, estimate prices, and compare mortgages in Morocco | Morocco |  |
| Aviro Pocket Clinic | /aviro-pocket-clinic | Self-screening and patient engagement for better care delivery | South Africa |  |
| EzyAgric | /ezyagric | Manage farm inputs, records, credit, and market access | Uganda |  |
| NowPay | /nowpay | Financial wellness tools and earned wage access for teams | Egypt |  |
| WafR | /wafr | Turn neighborhood shops into digital service points | Morocco |  |
| Homzmart | /homzmart | Shop furniture and home essentials delivered across Egypt | Egypt |  |
| Bridgecard | /bridgecard | Issue Mastercard and Visa cards via APIs across Africa | Nigeria | 5 |
| Schoola | /schoola | AI lesson planning, gamified learning, and school admin tools | Nigeria | 5 |
| Cardinal | /cardinal | Short-term insurance policy and claims management software | South Africa |  |
| Fixit45 | /fixit45 | Book trusted auto repairs, diagnostics, and CNG conversion | Nigeria |  |
| Grow For Me | /grow-for-me | Now everyone can farm! | Ghana |  |

## Related pages

- [Search products](/search)
- [Best products](/best)

## Access and citation

- [Canonical HTML page](https://liners.com/tags/b2b2c?page=6)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)