---
title: "B2B2C software products"
description: "Find platforms that enable businesses to reach and serve end customers through a shared platform. Compare marketplace models, channel strategies, and integrated distribution models across Africa."
canonical_url: "https://liners.com/tags/b2b2c?page=2"
markdown_url: "https://liners.com/tags/b2b2c.md?page=2"
type: "taxonomy"
language: "en"
updated_at: "2026-08-31T12:02:50.968Z"
---

# B2B2C software products

Find platforms that enable businesses to reach and serve end customers through a shared platform. Compare marketplace models, channel strategies, and integrated distribution models across Africa.

## Breadcrumbs

- [Tags](/tags)
- [B2B2C](/tags/b2b2c)

## Summary

Find platforms that enable businesses to reach and serve end customers through a shared platform. Compare marketplace models, channel strategies, and integrated distribution models across Africa.

## About this page

B2B2C products connect businesses with end consumers through a shared platform. The defining characteristic is that both the business and the end consumer directly interact with the platform. Unlike products that independently serve businesses and consumers, B2B2C platforms act as the intermediary through which businesses reach and serve consumers.

This model is common across marketplaces, food delivery, travel booking, ticketing, real estate, and other platforms where consumers use the platform to discover, purchase, book, or access products and services offered by participating businesses. Examples include Jumia, Chowdeck, EgoTickets, Yodawy, and Mubawab.

When evaluating a B2B2C platform, the primary test is whether the end consumer directly interacts with the platform itself while receiving a product or service from a participating business. The exact features vary by industry, but the platform must directly connect both sides rather than simply provide backend tools or infrastructure.

Liners curates B2B2C products through hands-on review, focusing only on platforms that directly connect businesses with end consumers. Products that serve businesses and consumers independently are classified as **B2B + B2C**, not **B2B2C**. Explore B2B2C platforms across industries such as E-commerce & Retail, Quick Commerce, Real Estate & Property, Health Tech, Travel & Mobility, and Media & Entertainment.

## Products

| Name | URL | Tagline | Country | Rating |
| --- | --- | --- | --- | --- |
| MIC Global | /micglobal | Embed income loss protection into digital platforms at checkout | Kenya |  |
| Egab | /egab | Commission local reporting, experts, and field research globally | Egypt |  |
| ACRE Africa | /acre-africa | Index-based insurance for smallholder climate shocks | Kenya |  |
| TROTRO Tractor | /trotro-tractor | Book and pay for tractor ploughing by SMS or web | Ghana |  |
| Tix | /tix | Create, sell, and manage event tickets across Africa | Nigeria |  |
| Afripods | /afripods | Host, distribute, and monetize African podcasts | Kenya |  |
| MOOKH | /mookh | Sell products and tickets with built-in payments | Kenya |  |
| Chefaa | /chefaa | Order pharmacy essentials with fast home delivery | Egypt |  |
| Apprise Music | /apprise-music | Distribute music worldwide and manage rights and royalties | Ghana |  |
| Bob Shop | /bob-shop | Buy and sell online with fixed prices or auctions | South Africa |  |
| Cowtribe | /cowtribe | On-demand animal vaccine delivery to farms, day or night | Ghana |  |
| mDoc | /mdoc | Virtual self-care support for chronic condition management | Nigeria |  |
| Shezlong | /shezlong | Private online therapy in Arabic with licensed clinicians | Egypt |  |
| Pargo | /pargo | Collect online orders from 4,000+ pickup points nationwide | South Africa |  |
| Float | /float | Split credit card purchases into up to 24 monthly instalments |  |  |
| CarePay | /carepay | Digitize health insurance operations from enrolment to payout | Kenya |  |
| Meqasa | /meqasa | Find homes and offices to rent, buy, or lease in Ghana | Ghana |  |
| Gokada | /gokada | Send parcels and order food with real-time delivery tracking | Nigeria |  |
| GEMS | /gems | Medical aid cover and member services for public servants | South Africa |  |

## Related pages

- [Search products](/search)
- [Best products](/best)

## Access and citation

- [Canonical HTML page](https://liners.com/tags/b2b2c?page=2)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)