---
title: "B2B2C software products"
description: "Find platforms that enable businesses to reach and serve end customers through a shared platform. Compare marketplace models, channel strategies, and integrated distribution models across Africa."
canonical_url: "https://liners.com/tags/b2b2c"
markdown_url: "https://liners.com/tags/b2b2c.md"
type: "taxonomy"
language: "en"
updated_at: "2026-08-31T12:02:50.968Z"
---

# B2B2C software products

Find platforms that enable businesses to reach and serve end customers through a shared platform. Compare marketplace models, channel strategies, and integrated distribution models across Africa.

## Breadcrumbs

- [Tags](/tags)
- [B2B2C](/tags/b2b2c)

## Summary

Find platforms that enable businesses to reach and serve end customers through a shared platform. Compare marketplace models, channel strategies, and integrated distribution models across Africa.

## About this page

B2B2C products connect businesses with end consumers through a shared platform. The defining characteristic is that both the business and the end consumer directly interact with the platform. Unlike products that independently serve businesses and consumers, B2B2C platforms act as the intermediary through which businesses reach and serve consumers.

This model is common across marketplaces, food delivery, travel booking, ticketing, real estate, and other platforms where consumers use the platform to discover, purchase, book, or access products and services offered by participating businesses. Examples include Jumia, Chowdeck, EgoTickets, Yodawy, and Mubawab.

When evaluating a B2B2C platform, the primary test is whether the end consumer directly interacts with the platform itself while receiving a product or service from a participating business. The exact features vary by industry, but the platform must directly connect both sides rather than simply provide backend tools or infrastructure.

Liners curates B2B2C products through hands-on review, focusing only on platforms that directly connect businesses with end consumers. Products that serve businesses and consumers independently are classified as **B2B + B2C**, not **B2B2C**. Explore B2B2C platforms across industries such as E-commerce & Retail, Quick Commerce, Real Estate & Property, Health Tech, Travel & Mobility, and Media & Entertainment.

## Products

| Name | URL | Tagline | Country | Rating |
| --- | --- | --- | --- | --- |
| Yango | /yango | Rides, food, parcels, and cashless payments in one app | Côte d'Ivoire | 4.7 |
| Uber Eats | /uber-eats | Order meals and groceries from nearby stores on demand | South Africa | 3.9 |
| Jumia | /jumia | Shop millions of products from sellers across Africa | Nigeria | 4.2 |
| Konga | /konga | Shop online across Nigeria with fast delivery and deals | Nigeria | 4 |
| Quicket | /quicket | Create, sell, and manage event tickets across Africa | South Africa |  |
| Jobberman | /jobberman | Find jobs and hire talent with targeted search and alerts | Nigeria | 4.7 |
| LekkeSlaap | /lekkeslaap | Find and book verified stays across South Africa | South Africa |  |
| Airtel Money | /airtel-money | Mobile wallet payments, transfers, and everyday bill pay | Kenya |  |
| Webfluential | /webfluential | Run influencer campaigns and monetize creator audiences | Mauritius |  |
| Pnet | /pnet | Search and apply for jobs across South Africa | South Africa |  |
| ANKA | /anka | Sell African-made products globally across channels | Côte d'Ivoire |  |
| Howler | /howler | Sell tickets and run cashless, RFID-enabled events | South Africa |  |
| Hello Tractor | /hello-tractor | Book tractor services and manage farm equipment on demand | Nigeria |  |
| Attijariwafa bank | /attijariwafa-bank | Retail and business banking across 15 African countries | Morocco |  |
| Farmerline | /farmerline | Connect farmers to inputs, training, markets, and finance | Ghana |  |
| Snapplify | /snapplify | Digital textbooks, libraries, and learning tools in one place | South Africa |  |
| Afrirentals | /afrirentals | Find properties, cars, and verified service pros across Africa | Nigeria |  |
| mPharma | /mpharma | Affordable medicines and ongoing care through local pharmacies | Ghana |  |
| Wealth Migrate | /wealth-migrate | Invest in global residential and commercial property online | South Africa |  |

## Related pages

- [Search products](/search)
- [Best products](/best)

## Access and citation

- [Canonical HTML page](https://liners.com/tags/b2b2c)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)