---
title: "Shop-it: Online Stores in South Africa"
description: "South Africa grocery online store: white-label, B2B ordering, online payments, scheduled collection or delivery, social media mgmt, paid social campaigns."
canonical_url: "https://liners.com/shop-it"
markdown_url: "https://liners.com/shop-it.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/shopitapp/screenshot.webp?v=1785587218171"
published_at: "2026-08-03T07:15:51.424Z"
updated_at: "2026-09-25T11:55:34.566Z"
---

# Shop-it: Online Stores in South Africa

South Africa grocery online store: white-label, B2B ordering, online payments, scheduled collection or delivery, social media mgmt, paid social campaigns.

## Breadcrumbs

- [E-commerce & Retail](/categories/e-commerce-retail)
- [Shop-it](/shop-it)

## Summary

White-label online stores, ordering, and delivery for groceries

An eCommerce and digital services platform for African wholesalers, supermarkets, and small shops, offering white-label online stores, B2B ordering, delivery, and marketing.

## Product details

| Field | Value |
| --- | --- |
| Website | https://shopitapp.co/ |
| Tagline | White-label online stores, ordering, and delivery for groceries |
| Primary country | South Africa |
| Platforms | Web |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

Shop-it is an eCommerce and digital services platform for African wholesalers, supermarkets, and small shops that need online ordering, fulfillment, and marketing support for grocery and FMCG trade.

Key capabilities include:

- **White-label eCommerce for wholesalers and supermarkets**, providing a branded customer-facing online store plus a **digital fulfilment** workflow to handle orders and support delivery services
- **Omnichannel grocery ordering**, allowing customers to browse and place orders from any device, supporting both online and in-store sales activity
- **B2B marketplace for informal and independent retailers**, where small businesses (including spaza shops, restaurants, and hair salons) can browse wholesalers’ catalogues and specials, **order and pay online**, and schedule **collection or delivery**
- **Digital marketing services**, including **social media management** (Facebook, WhatsApp) and **paid social campaigns** focused on retail, wholesale, and informal markets

Available on **Web** via online stores and the marketplace.

Target users include **wholesalers, supermarkets, independent retailers, informal traders**, and **FMCG brands** that want product visibility and data-driven reach to retailers and consumers.

It is notable for combining eCommerce storefronts with fulfillment, marketplace ordering, and marketing services designed around African grocery retail and wholesale operations. The site also reports operational usage metrics such as **25,845 orders/deliveries** and **768 customers**.

## Features

- [E-commerce & Retail](/categories/e-commerce-retail): Category
- [B2B2C](/tags/b2b2c): Product feature or technology
- [Last-Mile Delivery](/tags/last-mile-delivery): Product feature or technology
- [Marketplace](/tags/marketplace): Product feature or technology
- [Online Store](/tags/online-store): Product feature or technology
- [Order Management](/tags/order-management): Product feature or technology
- [SaaS](/tags/saas): Product feature or technology
- [White-label](/tags/white-label): Product feature or technology
- [South Africa](/countries/south-africa): Market

## Related pages

- [Alternatives](/shop-it/alternatives)
- [Reviews](/shop-it/reviews)
- [Transparency](/shop-it/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/shop-it)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)