---
title: ""
description: ""
canonical_url: "https://liners.com/sfa-kenya"
markdown_url: "https://liners.com/sfa-kenya.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/sfa/screenshot.webp?v=1788114872045"
published_at: "2026-09-01T10:28:22.588Z"
updated_at: "2026-09-02T13:26:39.212Z"
---

# 

## Breadcrumbs

- [Marketing & CRM](/categories/marketing-crm)
- [Sales Force Automation Kenya (SFA)](/sfa-kenya)

## Summary

Manage field sales, routes, orders, and invoicing offline

Mobile-first sales force automation software for East African FMCG and distribution teams to plan routes, track reps, capture M-Pesa-enabled orders, and issue eTIMS-ready invoices.

## Product details

| Field | Value |
| --- | --- |
| Website | https://sfa.co.ke/ |
| Tagline | Manage field sales, routes, orders, and invoicing offline |
| Primary country | Kenya |
| Platforms | Web, Android |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

Sales Force Automation Kenya is a mobile-first field sales and distribution management platform for FMCG, pharmaceutical, paint, and other route-to-market teams across Kenya, Uganda, and Tanzania.

Key capabilities focus on day-to-day execution in the field and visibility for managers:

- **Order capture and collections** from a mobile app, including **offline** operation with sync when connectivity returns, plus **M-Pesa** payment collection
- **Route management and visit plan adherence** to plan field visits, track coverage, and improve rep accountability, with **order dispatch and route-based driver/truck allocation**
- **Sales rep tracking and location intelligence**, including **geo-tagging** of outlets, GPS-based attendance verification, and route adherence monitoring
- **Stock and invoicing** with **stock control**, **eTIMS-ready, VAT-compliant invoices**, and connected sales and accounting workflows

Available on **Web** (management portal) and **Android** (mobile app); there is no verified evidence of an iOS app.

It targets B2B distribution businesses that run field sales reps, distributors, vans, and route-based selling, including FMCG, pharma, millers, iron and steel, and paint companies.

Notable in East Africa for its explicit focus on **Kenya's eTIMS compliance** and region-specific distribution workflows, with public testimonials from businesses such as Coca-Cola Beverages Africa, Crystal Paints, Mayers Water, Crown Paints, and Farmers Choice. Pricing is **paid** and shared on request based on team size, regions, and required features.

Sales Force Automation Kenya is operated by **SFA Technologies Limited**, headquartered at **Hazina Towers, Nairobi, Kenya**.

## Features

- [Marketing & CRM](/categories/marketing-crm): Category
- [Productivity & Workspace](/categories/productivity-workspace): Category
- [B2B](/tags/b2b): Product feature or technology
- [Inventory Management](/tags/inventory-management): Product feature or technology
- [Invoicing](/tags/invoicing): Product feature or technology
- [Offline-Capable](/tags/offline-capable): Product feature or technology
- [Order Management](/tags/order-management): Product feature or technology
- [SaaS](/tags/saas): Product feature or technology
- [Kenya](/countries/kenya): Market
- [Tanzania](/countries/tanzania): Market
- [Uganda](/countries/uganda): Market

## Related pages

- [Alternatives](/sfa-kenya/alternatives)
- [Reviews](/sfa-kenya/reviews)
- [Transparency](/sfa-kenya/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/sfa-kenya)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)