---
title: "SendBaba: Email Marketing and SMS Platform"
description: "Send marketing and transactional email, SMS and support in Nigeria. AI writes campaigns, A/B tests; 42+ API endpoints, SMTP + signed webhooks."
canonical_url: "https://liners.com/sendbaba"
markdown_url: "https://liners.com/sendbaba.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/sendbaba/screenshot.webp?v=1785587197778"
published_at: "2026-08-03T10:35:42.931Z"
updated_at: "2026-09-25T15:40:07.083Z"
---

# SendBaba: Email Marketing and SMS Platform

Send marketing and transactional email, SMS and support in Nigeria. AI writes campaigns, A/B tests; 42+ API endpoints, SMTP + signed webhooks.

## Breadcrumbs

- [Marketing & CRM](/categories/marketing-crm)
- [SendBaba](/sendbaba)

## Summary

AI email, SMS, and support tools billed in Naira

An AI-powered communications platform for Nigerian and African businesses to send marketing and transactional email, SMS, and customer support, with Naira billing and a free plan.

## Product details

| Field | Value |
| --- | --- |
| Website | https://sendbaba.com/ |
| Tagline | AI email, SMS, and support tools billed in Naira |
| Primary country | Nigeria |
| Platforms | Web, API |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

SendBaba is a web-based communications platform for Nigerian and African businesses that need **marketing email**, **transactional messaging**, **SMS**, and **customer support** tools in one place, with Naira billing.

Key capabilities include:
- **AI marketing email campaigns**: Users can speak or type a brief, then the AI generates subject lines, copy, and layouts, with **A/B testing** and smart sending.
- **Transactional email API and SMTP relay**: Sends OTPs, receipts, and password resets via **REST API** or **SMTP**, with **42+ endpoints** and **signed webhooks** for event notifications.
- **SMS for Nigerian numbers (DND and Non-DND)**: Supports bulk OTPs and marketing blasts with **Naira pricing** and delivery reporting.
- **AI automation and segmentation**: Builds workflows such as welcome series and abandoned cart sequences from plain-English triggers, plus **self-refreshing audience segments** and **Smart Unsubscribe** options (pause or digest).

Available on **Web** (app.sendbaba.com) with an **HTTP API** (sendbaba.com/api).

It targets **B2B teams**, including marketers, developers, founders, agencies, fintech and e-commerce operators, restaurants, and churches or NGOs that run customer communications and lifecycle messaging.

It is notable in the African context for its emphasis on **Naira-based billing** to reduce FX exposure, plus locally-focused deliverability reporting (inbox placement by Gmail, Outlook, and Yahoo) and adjacent tools such as a **free business mailbox** (Inbox.africa), **AI helpdesk** (MyHelpr), and **AI live chat** (MyYarns) that supports Nigerian English and Pidgin.

## Features

- [Marketing & CRM](/categories/marketing-crm): Category
- [AI-Powered](/tags/ai-powered): Product feature or technology
- [B2B](/tags/b2b): Product feature or technology
- [Conversational AI](/tags/conversational-ai): Product feature or technology
- [Email Marketing](/tags/email-marketing): Product feature or technology
- [Marketing Automation](/tags/marketing-automation): Product feature or technology
- [Messaging](/tags/messaging): Product feature or technology
- [Nigeria](/countries/nigeria): Market

## Related pages

- [Alternatives](/sendbaba/alternatives)
- [Reviews](/sendbaba/reviews)
- [Transparency](/sendbaba/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/sendbaba)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)