---
title: "SaveDirectly: Goal Savings in Rwanda"
description: "Save progressively by USSD in Rwanda (Kigali): set goals for insurance, healthcare, school fees or retail. For individuals, merchants and corporates."
canonical_url: "https://liners.com/savedirectly"
markdown_url: "https://liners.com/savedirectly.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/savedirectly/screenshot.webp?v=1778019410122"
published_at: "2026-05-11T14:16:11.209Z"
updated_at: "2026-10-06T03:00:32.717Z"
---

# SaveDirectly: Goal Savings in Rwanda

Save progressively by USSD in Rwanda (Kigali): set goals for insurance, healthcare, school fees or retail. For individuals, merchants and corporates.

## Breadcrumbs

- [Fintech](/categories/fintech)
- [SaveDirectly](/savedirectly)

## Summary

Save toward purchases with USSD, no loans required

A USSD-powered Save Now, Buy Later platform for individuals, merchants, and businesses to save progressively for purchases like insurance, healthcare, education, and retail.

## Product details

| Field | Value |
| --- | --- |
| Website | https://savedirectly.com/ |
| Tagline | Save toward purchases with USSD, no loans required |
| Primary country | Rwanda |
| Platforms | Web |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

SaveDirectly is a USSD-powered **Save Now, Buy Later** platform for individuals, merchants, and businesses that want to enable progressive savings for planned purchases without relying on debt or high-interest loans.

Key capabilities include:

- **USSD savings journeys for specific goals**, letting individuals save gradually toward purchases such as **insurance premiums, healthcare expenses, scholarships (tuition and school fees), and retail goods**
- **Separate onboarding for individuals, merchants, and corporates**, with dedicated registration flows for each user type
- **Merchant tools to attract motivated savers**, support transactions through the platform, and build ongoing customer relationships
- **Business features for corporate spending and employee programs**, including **employee transaction management** and **data insights** to support financial decision-making

Available on **USSD** and **Web**.

Target audience: **B2B** and **B2C**, serving individual savers, merchant partners, and corporates managing employee financial wellness and spending.

It is notable for supporting financial inclusion use cases in **5+ African countries** from its base in **Kigali, Rwanda**, and for reporting **32,000+ individual users** and **52+ merchant partners**.

## Features

- [Fintech](/categories/fintech): Category
- [B2B](/tags/b2b): Product feature or technology
- [B2C](/tags/b2c): Product feature or technology
- [Savings](/tags/savings): Product feature or technology
- [USSD](/tags/ussd): Product feature or technology
- [Rwanda](/countries/rwanda): Market

## Related pages

- [Alternatives](/savedirectly/alternatives)
- [Reviews](/savedirectly/reviews)
- [Transparency](/savedirectly/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/savedirectly)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)