---
title: "Sarufi: WhatsApp, SMS and USSD Chatbots"
description: "Build AI agents for support, bookings and payments in Tanzania. Deploy one flow to WhatsApp, two-way SMS, USSD and web."
canonical_url: "https://liners.com/sarufi"
markdown_url: "https://liners.com/sarufi.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/sarufi/screenshot.webp?v=1789989558309"
published_at: "2026-09-21T20:26:56.118Z"
updated_at: "2026-09-22T18:09:06.991Z"
---

# Sarufi: WhatsApp, SMS and USSD Chatbots

Build AI agents for support, bookings and payments in Tanzania. Deploy one flow to WhatsApp, two-way SMS, USSD and web.

## Breadcrumbs

- [AI & Analytics](/categories/ai-analytics)
- [Sarufi](/sarufi)

## Summary

Build AI agents for support, bookings, and payments

An AI builder for businesses to design, test, and deploy conversational agents for support, bookings, payments, surveys, and ticketing on WhatsApp, SMS, USSD, and web.

## Product details

| Field | Value |
| --- | --- |
| Website | https://sarufi.io/ |
| Tagline | Build AI agents for support, bookings, and payments |
| Primary country | Tanzania |
| Platforms | Web, API |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

Sarufi is a web-based AI builder for businesses and developers who want to turn customer-facing processes into conversational agents for support, bookings, payments, surveys, ticketing, and lead qualification.

Key capabilities include:
- **Visual flow builder** to design end-to-end customer journeys, add AI responses, and test conversations before publishing
- **Multi-channel deployment** that publishes a single agent flow to **WhatsApp**, **two-way SMS**, **USSD**, and a **web widget** for websites
- **Integration and automation tooling** via **REST APIs**, **webhooks**, and **API-call nodes** to connect back-office systems mid-conversation (flows are stored as **plain JSON** for programmatic workflows)
- **Knowledge base support**, **payments inside conversations**, **human handoff** with full context transfer, and **analytics** for conversation volume, automation rates, and drop-off points

Available on **Web** and via **REST API**.

Target users include African **B2B teams** running customer service and operational workflows (for example banks, transport operators, and healthcare providers), plus engineering teams that need API-first control.

Notable in the African market context, it supports **10+ African languages** natively, deploys to channels widely used across the continent (including **USSD**), and is built on the **official WhatsApp Business Platform** (Meta Cloud API) by Neurotech Africa, a Meta Business Partner. It offers a **free Developer plan** (1,000 messages/month) and paid Business and Enterprise plans with optional SLAs and governance features such as **workspaces** and **custom branding**.

## Features

- [AI & Analytics](/categories/ai-analytics): Category
- [AI-Powered](/tags/ai-powered): Product feature or technology
- [B2B](/tags/b2b): Product feature or technology
- [Conversational AI](/tags/conversational-ai): Product feature or technology
- [Messaging](/tags/messaging): Product feature or technology
- [No-Code/Low-Code](/tags/no-code-low-code): Product feature or technology
- [Tanzania](/countries/tanzania): Market

## Related pages

- [Alternatives](/sarufi/alternatives)
- [Reviews](/sarufi/reviews)
- [Transparency](/sarufi/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/sarufi)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)