---
title: ""
description: ""
canonical_url: "https://liners.com/pinewood-ai"
markdown_url: "https://liners.com/pinewood-ai.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/pinewood-ai/screenshot.webp?v=1788218545508"
published_at: "2026-08-31T23:24:06.778Z"
updated_at: "2026-09-02T13:26:39.935Z"
---

# 

## Breadcrumbs

- [Productivity & Workspace](/categories/productivity-workspace)
- [Pinewood.AI](/pinewood-ai)

## Summary

One cloud platform for dealership sales, service, and finance

Pinewood Technologies Group PLC's cloud dealership management system, unifying sales, service, parts, F&I, accounting, CRM, and BI in one platform for dealers and OEMs.

## Product details

| Field | Value |
| --- | --- |
| Website | https://pinewood.ai/ |
| Tagline | One cloud platform for dealership sales, service, and finance |
| Primary country | South Africa |
| Platforms | Web |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

Pinewood.AI, operated by **Pinewood Technologies Group PLC** (LSE: PINE), is a cloud-based **automotive intelligence platform** and full-service **dealership management system (DMS)** for automotive dealerships, dealer groups, and vehicle manufacturers (OEMs) that want a single, real-time view across retail and aftersales operations.

Key capabilities include:
- **Unified dealership database** spanning named modules **Sales Intelligence**, **Service Intelligence**, **Parts Intelligence**, **F&I Intelligence**, **Accounting Intelligence**, **Customer Intelligence**, and embedded **Business Intelligence** with role-based dashboards, plus a separate **Manufacturer Intelligence** offering for OEMs.
- **Service Intelligence** for aftersales, including real-time job tracking, smart technician allocation, digitised service processes, and online service booking.
- **CARS**, Pinewood's AI system for automotive retail, made up of **Connect** (24/7 website customer support), **Reach** (conversational AI and analytics to re-engage leads), **Assist** (real-time answers for agents), and **Serve** (automated aftersales campaigns via DMS/scheduler integration).
- **LicenceLink**, a bespoke UK-specific tool that automates DVLA driving licence checks for company-vehicle drivers.

Available on **Web** (browser-based, cloud-native), with **ISO 27001** and **ISO 9001** certification.

Pinewood traces to **1981** in London, was later owned by **Pendragon PLC**, and became an independent, separately listed company in **February 2024** (LSE: PINE; also OTCQX: PINWF) following Pendragon's sale of its dealer network to Lithia Motors. It is headquartered in **Birmingham**, with confirmed offices in **London, Sweden, Dubai, South Africa, Japan, the Netherlands, and North America**. Recent acquisitions include AI company **Seez** (March 2025) and full ownership of its **North American joint venture** (June 2025).

It targets **B2B automotive retailers**, from single-site dealers to multi-market dealership groups, and OEMs.

For African coverage, Pinewood's July 2025 acquisition of the Pinewood dealer-management-system business from the **Motify Group** (**PWSA**, for **£2.5 million**) extended its confirmed footprint across **South Africa, Zimbabwe, Zambia, Botswana, Eswatini, Namibia, and Mauritius**, per the company's own regulatory (RNS) announcement.

## Features

- [Productivity & Workspace](/categories/productivity-workspace): Category
- [AI-Powered](/tags/ai-powered): Product feature or technology
- [B2B](/tags/b2b): Product feature or technology
- [Business Intelligence](/tags/business-intelligence): Product feature or technology
- [CRM](/tags/crm): Product feature or technology
- [ERP](/tags/erp): Product feature or technology
- [SaaS](/tags/saas): Product feature or technology
- [Botswana](/countries/botswana): Market
- [Eswatini](/countries/eswatini): Market
- [Mauritius](/countries/mauritius): Market
- [Namibia](/countries/namibia): Market
- [South Africa](/countries/south-africa): Market
- [Zambia](/countries/zambia): Market
- [Zimbabwe](/countries/zimbabwe): Market

## Related pages

- [Alternatives](/pinewood-ai/alternatives)
- [Reviews](/pinewood-ai/reviews)
- [Transparency](/pinewood-ai/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/pinewood-ai)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)