---
title: ""
description: ""
canonical_url: "https://liners.com/pepupsales"
markdown_url: "https://liners.com/pepupsales.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/pepupsales/screenshot.webp?v=1788114867649"
published_at: "2026-09-01T10:50:49.548Z"
updated_at: "2026-09-02T02:45:26.322Z"
---

# 

## Breadcrumbs

- [Marketing & CRM](/categories/marketing-crm)
- [PepUpSales](/pepupsales)

## Summary

Automate field sales, distribution, and retail execution with AI

Sales force automation and distributor management software with AI route optimization and demand forecasting for FMCG, CPG, pharma, and retail teams running field and van sales.

## Product details

| Field | Value |
| --- | --- |
| Website | https://www.pepupsales.com/ |
| Tagline | Automate field sales, distribution, and retail execution with AI |
| Primary country | Kenya |
| Platforms | Web, Android, iOS |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

PepUpSales is a **sales force automation (SFA)** and **distributor management (DMS)** platform for manufacturers and brands that run field sales and distribution-led operations in FMCG, CPG, pharma, and retail.

Key capabilities focus on connecting field teams, distributors, and retailers with execution tracking and data visibility:

- **Field sales automation** for visit planning and logging, order taking, lead and task management, and **GPS-based salesman location tracking** to verify and monitor field activity.
- **PepUp AI Suite**, covering **AI route optimization** (routes generated from geography, outlet priority, and travel history, with real-time deviation detection), **AI-assisted order taking** (product-mix and quantity suggestions from past orders and seasonality), and **predictive analytics** (outlet- and territory-level demand forecasting to flag stockout risk and dormant outlets).
- **Distributor management** to digitize distributor operations and improve visibility into stock and sales performance, supported by reporting and 20+ referenced third-party integrations, including **SAP** in published case studies.
- **Retail execution and visual merchandising**, an **in-store promoter application**, and **van sales (ready stock)** for on-the-go selling, inventory, and billing from vans or mobile stock points.

Available on **Web**, **Android**, and **iOS** (PepUpSales SFA app).

Target users include **enterprises and mid-to-large brands** managing field representatives, distributors, dealers, and retail outlets across industries such as FMCG, food and beverages, dairy, liquor, cosmetics, automotive, agri-tech, paints, consumer durables, BFSI, stationery, apparel, and building materials.

In African markets, PepUpSales operates confirmed local offices in **Nairobi (Kenya)**, **Lagos (Nigeria)**, **Dar es Salaam (Tanzania)**, and **Bulawayo (Zimbabwe)**, with an **offline-capable** field setup built for low-connectivity rural areas and public case studies including African distributor **T-Marc**. Stated security and compliance commitments include **SOC 2**, **VAPT**, **ISO 9001**, and **ISO 27001**.

PepUpSales is built by **PepUp Innovations Pvt. Ltd.**, a bootstrapped company founded in **2010** by **Ankur Mittal**, headquartered in **Gurugram, India**, with additional confirmed offices in Dubai, Saudi Arabia, Thailand, Indonesia, and Myanmar.

## Features

- [Marketing & CRM](/categories/marketing-crm): Category
- [AI-Powered](/tags/ai-powered): Product feature or technology
- [B2B](/tags/b2b): Product feature or technology
- [CRM](/tags/crm): Product feature or technology
- [Inventory Management](/tags/inventory-management): Product feature or technology
- [Offline-Capable](/tags/offline-capable): Product feature or technology
- [Order Management](/tags/order-management): Product feature or technology
- [Kenya](/countries/kenya): Market
- [Nigeria](/countries/nigeria): Market
- [Tanzania](/countries/tanzania): Market
- [Zimbabwe](/countries/zimbabwe): Market

## Related pages

- [Alternatives](/pepupsales/alternatives)
- [Reviews](/pepupsales/reviews)
- [Transparency](/pepupsales/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/pepupsales)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)