---
title: "Pesapal Partners Drift Consult to Scale RACK in Africa"
description: "Pesapal and Drift Consult partnered to expand RACK, a unified payments and operations platform for retail and hospitality businesses across Africa."
canonical_url: "https://liners.com/news/pesapal-drift-consult-rack-retail-hospitality-partnership"
markdown_url: "https://liners.com/news/pesapal-drift-consult-rack-retail-hospitality-partnership.md"
type: "article"
language: "en"
published_at: "2026-10-19T18:49:37.117Z"
updated_at: "2026-10-19T18:49:46.267Z"
---

# Pesapal Partners Drift Consult to Scale RACK in Africa

Pesapal and Drift Consult partnered to expand RACK, a unified payments and operations platform for retail and hospitality businesses across Africa.

## Breadcrumbs

- [News](/news)
- [Pesapal Partners Drift Consult to Scale RACK in Africa](/news/pesapal-drift-consult-rack-retail-hospitality-partnership)

## Content

## In Short
Pesapal has partnered with Drift Consult to expand adoption of RACK, a platform that combines payments with day-to-day business operations for retail and hospitality companies.

## What Happened
On October 19, 2026, [Pesapal](/pesapal) announced a partnership with Drift Consult to drive adoption of RACK across Africa.

RACK is an integrated business management and payments platform. In simple terms, it aims to replace separate tools for selling, taking payments, and running the business with one connected system.

Under the partnership, Drift Consult will help businesses assess where to digitise processes and will support implementation. Pesapal will provide the payments and technology infrastructure that powers RACK.

Pesapal says RACK is built for retailers managing transactions across multiple stores and outlets. It supports inventory tracking and performance monitoring, and it accepts multiple payment methods, including cards and mobile money.

For hospitality businesses like restaurants, cafés, and bars, RACK is positioned as a faster way to handle orders and payments. The goal is to improve checkout speed and give managers clearer reporting on sales and outlet performance.

## Why It Matters
Retail and hospitality operators across Africa are dealing with rising costs and more customers paying digitally. That often leads to messy back office work, especially when sales systems and payment records do not match.

A combined POS and payments setup can cut manual reconciliation, which is the time spent matching sales, cash, and card or mobile money transactions. It can also make it easier for owners to see what is happening across locations in near real time.

For Pesapal, the partnership is also a move up the stack, from just processing payments to supporting broader commerce operations. That can increase customer stickiness, because switching becomes harder when payments, inventory, and reporting are tied together.

For Drift Consult, the deal adds a clearer execution path after advisory work, with a specific platform to implement. That matters in markets where many SMEs want digital tools, but struggle with setup and change management.

## Sources and products

- [pesapal.com](https://www.pesapal.com/blog/pesapal-drift-consult-partner-to-simplify-operations-and-drive-growth-for-retail-and-hospitality-businesses)
- [Pesapal](/pesapal)

## Related pages

- [Expansion & Partnerships](/news)

## Access and citation

- [Canonical HTML page](https://liners.com/news/pesapal-drift-consult-rack-retail-hospitality-partnership)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)