---
title: "MTN Uganda Sponsors CBS Entanda and Enkuuka for 3 Years"
description: "MTN Uganda has signed a three year partnership with CBS FM to sponsor Entanda and Enkuuka, and to add a new Entanda Corporate Edition."
canonical_url: "https://liners.com/news/mtn-uganda-cbs-entanda-enkuuka-three-year-partnership"
markdown_url: "https://liners.com/news/mtn-uganda-cbs-entanda-enkuuka-three-year-partnership.md"
type: "article"
language: "en"
published_at: "2026-11-01T18:12:16.819Z"
updated_at: "2026-11-01T18:12:22.422Z"
---

# MTN Uganda Sponsors CBS Entanda and Enkuuka for 3 Years

MTN Uganda has signed a three year partnership with CBS FM to sponsor Entanda and Enkuuka, and to add a new Entanda Corporate Edition.

## Breadcrumbs

- [News](/news)
- [MTN Uganda Sponsors CBS Entanda and Enkuuka for 3 Years](/news/mtn-uganda-cbs-entanda-enkuuka-three-year-partnership)

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## Content

## In Short
MTN Uganda has launched a three-year partnership with Central Broadcasting Service (CBS FM), also referred to as Radio y’Obwakabaka.

Under the partnership, MTN Uganda becomes the official sponsor of CBS’s Entanda and Enkuuka.

The deal also adds an “Entanda Corporate Edition” aimed at helping businesses, especially SMEs in Buganda, take part.

## What Happened: MTN Uganda And CBS Partner On Cultural Properties
MTN Uganda and CBS launched the partnership under the theme “Tukula Ffena”, meaning “We all grow together.” MTN said the partnership brings together MTN, CBS, and the wider Buganda Kingdom ecosystem around cultural participation, audience engagement, and shared opportunities for communities.

MTN Uganda will sponsor two established cultural properties, Entanda and Enkuuka. MTN said the two properties bring people together through Buganda’s heritage, traditions, knowledge, and celebrations. The collaboration aims to strengthen the continued growth of Entanda and Enkuuka while creating more opportunities for audiences and communities to participate and engage.

A key addition is Entanda Corporate Edition. MTN said this will provide a platform for businesses, particularly small and medium-sized enterprises in Buganda, to take part in Entanda, engage with audiences, and contribute to the Kingdom’s outreach in partnership with MTN.

MTN also said the partnership builds on wider collaboration around community priorities. These include road safety awareness and fundraising for the Accident, Injury and Trauma Centre at Nkozi Hospital through the Kaliisoliiso Dinner initiative.

MTN Uganda CEO Sylvia Mulinge said the partnership reflects a shared ambition to create opportunities and strengthen connections across communities.

## Why It Matters
For MTN Uganda, the partnership ties its brand to widely recognised cultural events and creates new space for business participation through Entanda Corporate Edition.

For SMEs in Buganda, the new corporate edition is positioned as a way to participate in the cultural property and engage with audiences through a formal platform backed by MTN and CBS.

For CBS and the Buganda Kingdom ecosystem, the partnership is framed as a longer-term effort to grow cultural participation while supporting community initiatives like road safety awareness and fundraising for healthcare services.

## Sources and products

- [MTN Uganda](https://www.mtn.co.ug/newsabout/mtn-uganda-named-official-sponsor-of-cbss-entanda-and-enkuuka-in-three-year-partnership)
- [MoMo](/momo)

## Related pages

- [Expansion & Partnerships](/news)

## Access and citation

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