---
title: "Moniepoint And Flutterwave Shift Focus to Retention"
description: "Moniepoint and Flutterwave are growing in Nigeria by increasing revenue per customer and lowering churn, not by chasing more users."
canonical_url: "https://liners.com/news/moniepoint-flutterwave-retention-revenue-per-customer"
markdown_url: "https://liners.com/news/moniepoint-flutterwave-retention-revenue-per-customer.md"
type: "article"
language: "en"
published_at: "2026-08-18T09:03:43.106Z"
updated_at: "2026-08-18T09:03:45.489Z"
---

# Moniepoint And Flutterwave Shift Focus to Retention

Moniepoint and Flutterwave are growing in Nigeria by increasing revenue per customer and lowering churn, not by chasing more users.

## Breadcrumbs

- [News](/news)
- [Moniepoint And Flutterwave Shift Focus to Retention](/news/moniepoint-flutterwave-retention-revenue-per-customer)

## Content

## In Short
- A Techeconomy analysis argues Nigeria’s fastest-growing fintechs are scaling by making existing customers stickier.
- The playbook is retention, higher revenue per customer, and defensible advantages like licences and data.
- It also points to lending and banking licences as key levers for payments-led fintechs.

## What Happened
[Moniepoint](/moniepoint) and [Flutterwave](/flutterwave) are being held up as examples of how fintech growth in Nigeria can come from deeper usage, not just more sign-ups.

Techeconomy referenced Moniepoint’s 2026 scale, including processing ₦412 trillion across five million merchants, and providing more than ₦1 trillion in working capital. Working capital is short-term business funding used to buy stock and keep day-to-day operations running.

The article’s core claim is that lending tied to payments makes it risky for merchants to switch providers. If a business takes credit from the same platform that processes its payments, leaving can mean losing access to that loan or to future credit.

For Flutterwave, Techeconomy pointed to lifetime payments volume above $40 billion and highlighted its 2026 all-stock acquisition of [Mono](/mono) as a route to a banking licence. A banking licence lets a company directly hold funds and settle transactions under its own regulatory approval, instead of relying fully on partner banks.

The piece also cited a similar move by [Paystack](/paystack), which acquired a microfinance bank to expand into deposit and lending capabilities.

## Why It Matters
Nigeria’s fintech market has become tougher for fundraising and customer acquisition, so retention and monetisation are getting more attention. Churn is the rate at which customers leave, so lowering churn often boosts predictable revenue.

For B2B fintechs serving merchants, bundling payments, credit, and settlement infrastructure can raise switching costs without locking users into rigid contracts. It can also increase “revenue per customer”, meaning each merchant generates more fees, interest income, or transaction margin.

For founders, the takeaway is simple. In a slower funding cycle, investors often reward fintechs that can grow unit economics by making existing customers more valuable and harder to replace.

## Sources and products

- [Techeconomy](https://techeconomy.ng/what-moniepoint-and-flutterwave-know-about-revenue-that-most-founders-do-not)
- [Moniepoint](/moniepoint)

## Related pages

- [Market Trends](/news)

## Access and citation

- [Canonical HTML page](https://liners.com/news/moniepoint-flutterwave-retention-revenue-per-customer)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)