---
title: "Infobip South Africa names Lauren Potgieter as Country Manager"
description: "Infobip South Africa appointed Lauren Potgieter as Country Manager. The company says the move supports growth and deeper customer engagement in digital channels."
canonical_url: "https://liners.com/news/infobip-south-africa-names-lauren-potgieter-country-manager"
markdown_url: "https://liners.com/news/infobip-south-africa-names-lauren-potgieter-country-manager.md"
type: "article"
language: "en"
published_at: "2026-04-03T07:00:00.000Z"
updated_at: "2026-04-05T23:59:22.960Z"
---

# Infobip South Africa names Lauren Potgieter as Country Manager

Infobip South Africa appointed Lauren Potgieter as Country Manager. The company says the move supports growth and deeper customer engagement in digital channels.

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## Content

## In short
Infobip South Africa has appointed Lauren Potgieter as its new Country Manager.

The company says the hire is aimed at accelerating growth and strengthening its role in customer communications and digital transformation.

## What happened
Infobip South Africa announced Potgieter’s appointment in a leadership move focused on scaling local operations.

Potgieter brings more than 26 years of experience across business process management, customer experience, and global operations. Infobip said she has a track record in operational execution and building scalable teams and processes.

In the role, she will lead the South African business, including go to market execution and customer engagement across messaging and communications products.

## Why it matters
South Africa’s enterprise market is putting more budget into customer engagement, automation, and omnichannel communications. Leadership appointments often signal a push to grow share in competitive segments like contact center modernization, messaging, and customer data driven engagement.

For Infobip, a dedicated country lead can improve local partner coverage and shorten sales cycles with larger organisations that want in country support.

For buyers, the move suggests continued investment in delivery capacity and account management in South Africa, which can reduce risk for complex rollouts that span multiple channels and regions.

## Sources and products

- [ITnewsafrica](https://www.itnewsafrica.com/2026/04/infobip-south-africa-appoints-lauren-potgieter-as-new-country-manager/)

## Related pages

- [People & Leadership](/news)

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