---
title: "EasyEquities FY2026: Client Deposits Hit R16.8bn, Up 51%"
description: "EasyEquities says clients deposited R16.8 billion in FY2026, up 51%. Purple Group profit before tax rose 36% to R150.2 million."
canonical_url: "https://liners.com/news/easyequities-fy2026-results-client-deposits-r16-8bn"
markdown_url: "https://liners.com/news/easyequities-fy2026-results-client-deposits-r16-8bn.md"
type: "article"
language: "en"
published_at: "2026-11-11T21:35:41.331Z"
updated_at: "2026-11-11T21:35:43.800Z"
---

# EasyEquities FY2026: Client Deposits Hit R16.8bn, Up 51%

EasyEquities says clients deposited R16.8 billion in FY2026, up 51%. Purple Group profit before tax rose 36% to R150.2 million.

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## Content

## In Short
EasyEquities shared highlights from its FY2026 results, led by R16.8 billion in client deposits, up 51%.

## What Happened: Key FY2026 Numbers At EasyEquities
[EasyEquities](/easyequities) said clients deposited R16.8 billion into their accounts, up 51%. It also said March was its biggest month of deposits ever.

The company said 237,074 people funded an account for the first time.

At group level, Purple Group’s profit before tax grew 36% to R150.2 million. Easy Group’s revenue passed half a billion rand for the first time.

EasyEquities said client assets crossed R100 billion in May and closed the year at R107.2 billion.

## What Happened: Partnerships, Rewards, And AI Support
EasyEquities said more people can now invest from inside the apps they already use. It said Absa joined its partners in October, and more than 16,000 people registered in the first few weeks, with nearly 6,000 funding an account.

The company also said it launched Thrive Rewards on 1 October. It said over 480,000 clients reached Thrive Level 3 or above during the year.

EasyEquities said its AI assistant, Ella, handled about 84,000 conversations by August. It described Ella as a way for clients to get help right away, while still having access to a person when needed.

## Why It Matters
For consumer investing platforms, deposits and first-time funded accounts are a direct signal of user activity and trust. EasyEquities is pointing to deposit growth, rising client assets, and new distribution through partners like Absa as key drivers in its FY2026 performance.

The update also shows how the company is mixing rewards and AI support, meaning automated in-app help for common questions, with human support as backup, as it scales client service.

## Sources and products

- [EasyEquities](https://blogs.easyequities.co.za/r16.8-billion-later-our-fy2026-results)
- [EasyEquities](/easyequities)

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