---
title: "DStv Unveils “Expect More” Brand and New Package Suite"
description: "DStv says it is rebuilding its pay TV offering around “DStv Expect More”, with new packages aimed at giving subscribers more choice and control."
canonical_url: "https://liners.com/news/dstv-expect-more-new-packages"
markdown_url: "https://liners.com/news/dstv-expect-more-new-packages.md"
type: "article"
language: "en"
published_at: "2026-10-06T18:37:44.178Z"
updated_at: "2026-10-06T18:37:49.049Z"
---

# DStv Unveils “Expect More” Brand and New Package Suite

DStv says it is rebuilding its pay TV offering around “DStv Expect More”, with new packages aimed at giving subscribers more choice and control.

## Breadcrumbs

- [News](/news)
- [DStv Unveils “Expect More” Brand and New Package Suite](/news/dstv-expect-more-new-packages)

## Content

## In Short
MultiChoice says DStv is entering a new phase under the “DStv Expect More” brand ethos. The company is promising a redesigned set of subscription packages that focus on more choice, value, and control.

## What Happened
MultiChoice has teased what it calls a “new era” for [DStv](/dstv). The shift is framed as a reinvention of the pay TV product “from the ground up”, anchored on a new brand message, “DStv Expect More”.

The group says the update will come with a new suite of packages. In plain terms, that means changes to the subscription tiers customers can buy, what each tier includes, and how people move between plans.

MultiChoice positioned the new package lineup as more customer-centric. It is targeting different viewing needs, including movies and series, sports, and family viewing.

The announcement does not yet include pricing, package names, launch dates by market, or specific channel and streaming inclusions. It is a teaser, so customers should expect more details as rollouts begin.

## Why It Matters
DStv sits in the middle of a highly competitive entertainment market across Africa. Viewers now compare pay TV not only with other satellite providers, but also with streaming apps and social video.

Package design has become a key battleground. More choice and control can mean simpler tiers, better add-ons, and easier upgrades or downgrades, especially for price-sensitive households.

If MultiChoice follows through, the “Expect More” push could affect churn, which is the rate at which subscribers cancel. It could also shape how DStv bundles live sport, general entertainment, and on demand viewing, which has been a recurring customer pain point.

For founders and operators in media and telecom, this also signals continued experimentation with bundling. Bundling is when companies combine products, like content plus data, to make pricing feel easier and to reduce cancellations.

## Sources and products

- [DStv](https://www.dstv.com/en-mw/news/150128/multichoice-group-a-canal-company-teases-the-new-era-of-dstv)
- [DStv](/dstv)

## Related pages

- [Product Launches](/news)

## Access and citation

- [Canonical HTML page](https://liners.com/news/dstv-expect-more-new-packages)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)