---
title: "MaxAB: Wholesale Ordering in Africa"
description: "Order 3,000+ wholesale grocery SKUs with on-demand delivery and transparent pricing in Egypt, Morocco, Kenya, Rwanda & Tanzania."
canonical_url: "https://liners.com/maxab"
markdown_url: "https://liners.com/maxab.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/maxab/screenshot.webp?v=1772991888623"
published_at: "2026-03-09T02:36:35.353Z"
updated_at: "2026-09-19T03:01:11.788Z"
---

# MaxAB: Wholesale Ordering in Africa

Order 3,000+ wholesale grocery SKUs with on-demand delivery and transparent pricing in Egypt, Morocco, Kenya, Rwanda & Tanzania.

## Breadcrumbs

- [E-commerce & Retail](/categories/e-commerce-retail)
- [MaxAB](/maxab)

## Summary

Order wholesale groceries on demand with transparent pricing

A B2B food and grocery ordering platform for small retailers and suppliers, offering 3,000+ SKUs, on-demand delivery, embedded finance, and data analytics.

## Product details

| Field | Value |
| --- | --- |
| Website | https://www.maxab.io/ |
| Tagline | Order wholesale groceries on demand with transparent pricing |
| Primary country | Egypt |
| Platforms | Android, Web |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

MaxAB is a B2B food and grocery e-commerce platform for small and medium-sized retailers and suppliers, providing wholesale ordering, delivery, and supply chain services across multiple African markets.

Key capabilities include:
- **Wholesale e-commerce ordering** with **3,000+ SKUs** of food and groceries (listed for Egypt and Morocco), designed as a one-stop shop for retailer sourcing
- **On-demand delivery** with **transparent pricing**, aimed at simplifying procurement by reducing the need to deal with multiple suppliers
- **Embedded finance (fintech)** tools that digitize payments across the retail ecosystem, including **bills payment**, **credit**, and **supplier payments (coming soon)**
- **Data analytics** for suppliers and research firms, including **real-time demand monitoring**, **forecasting**, and **business intelligence** to support planning and strategy evaluation

Available on **Android** (ordering app) and **Web**.

It targets **traditional grocery retailers (mom-and-pop shops)** and **suppliers** in the food and grocery supply chain in **Egypt, Morocco, Kenya, Rwanda, and Tanzania**.

Notable context: founded in **2018**, the company expanded in North Africa through the **WaystoCap** acquisition in Morocco and merged with Wasoko in **2024** to form **MaxSoko**, reflecting consolidation in Africa’s B2B retail and distribution sector.

## Features

- [E-commerce & Retail](/categories/e-commerce-retail): Category
- [B2B](/tags/b2b): Product feature or technology
- [Marketplace](/tags/marketplace): Product feature or technology
- [Egypt](/countries/egypt): Market
- [Kenya](/countries/kenya): Market
- [Morocco](/countries/morocco): Market
- [Rwanda](/countries/rwanda): Market
- [Tanzania](/countries/tanzania): Market

## Related pages

- [Alternatives](/maxab/alternatives)
- [Reviews](/maxab/reviews)
- [Transparency](/maxab/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/maxab)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)