---
title: "MatchKit: Athlete Crowdfunding Platform"
description: "Create a pro athlete profile in minutes, run crowdfunding, and sell physical or virtual merch via a plug-and-play store—built for South Africa."
canonical_url: "https://liners.com/matchkit"
markdown_url: "https://liners.com/matchkit.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/matchkit/screenshot.webp?v=1772885140104"
published_at: "2026-03-07T17:30:55.410Z"
updated_at: "2026-10-02T03:01:30.005Z"
---

# MatchKit: Athlete Crowdfunding Platform

Create a pro athlete profile in minutes, run crowdfunding, and sell physical or virtual merch via a plug-and-play store—built for South Africa.

## Breadcrumbs

- [HR & Talent](/categories/hr-talent)
- [MatchKit](/matchkit)

## Summary

Commercial tools for athletes to fundraise, sell, and get sponsored

A sports technology platform for athletes and brands to create athlete profiles, run crowdfunding campaigns, sell merchandise via an online store, and access learning resources.

## Product details

| Field | Value |
| --- | --- |
| Website | https://matchkit.co/ |
| Tagline | Commercial tools for athletes to fundraise, sell, and get sponsored |
| Primary country | South Africa |
| Platforms | Web |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

MatchKit is a sports technology platform for athletes and brands that helps athletes commercialise off-field opportunities through a professional online profile, fundraising, and commerce tools.

Key capabilities include:
- **Athlete profile builder** that creates a website-like profile in minutes, designed to showcase achievements, sponsors, and key information in a single link.
- **Crowdfunding campaigns** that let athletes raise money for training, competitions, or personal causes, with public campaign pages that supporters can donate to.
- **Plug-and-play online store** for selling **physical and virtual merchandise** tied to an athlete’s personal brand.
- **Social stats and fan engagement sections** that capture audience size and reach, helping athletes present their commercial value to potential sponsors.

Available on **Web** as a **mobile-friendly web app**.

Target users include **individual athletes** building their commercial presence, plus **brands, sponsors, and agencies** that want to discover athletes by sport and enquire about campaign or sponsorship collaborations.

The platform is relevant in the South African sports market, where it has been used to support funding initiatives for athletes and teams. MatchKit was founded in **2020** in Johannesburg and won the **2023 Sports Technology Awards** “Start-Up of the Year”.

## Features

- [HR & Talent](/categories/hr-talent): Category
- [Crowdfunding](/tags/crowdfunding): Product feature or technology
- [South Africa](/countries/south-africa): Market

## Related pages

- [Alternatives](/matchkit/alternatives)
- [Reviews](/matchkit/reviews)
- [Transparency](/matchkit/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/matchkit)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)