---
title: "Maad: FMCG Ordering, Delivery, Wallet and Loans"
description: "Order from 1,000+ FMCG items in Senegal and get delivery in under 24 hours. Manage your shop, pay via e-money wallet, access stock loans."
canonical_url: "https://liners.com/maad"
markdown_url: "https://liners.com/maad.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/maad/screenshot.webp?v=1773174155679"
published_at: "2026-03-10T21:37:02.478Z"
updated_at: "2026-10-05T05:10:33.819Z"
---

# Maad: FMCG Ordering, Delivery, Wallet and Loans

Order from 1,000+ FMCG items in Senegal and get delivery in under 24 hours. Manage your shop, pay via e-money wallet, access stock loans.

## Breadcrumbs

- [Logistics & Supply Chain](/categories/logistics-supply-chain)
- [Maad](/maad)

## Summary

Order FMCG stock fast with delivery in under 24 hours

A digital commerce platform for Senegal’s traditional retailers and FMCG brands, offering mobile ordering, e-money wallet, working-capital loans, and supplier analytics.

## Product details

| Field | Value |
| --- | --- |
| Website | https://maad.io/ |
| Tagline | Order FMCG stock fast with delivery in under 24 hours |
| Primary country | Senegal |
| Platforms | Web, Android |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

Maad is a digital commerce and FMCG distribution platform for traditional retailers (boutiquiers) in Senegal and FMCG brands or suppliers that want data-driven access to retail demand.

Key capabilities include:

- **Retailer ordering app** to buy from **1,000+ FMCG references**, with **delivery in under 24 hours**
- **Shop management tools** to help boutiquiers manage day-to-day store operations
- **Electronic money wallet** plus **loans for working capital** to support restocking
- **Supplier SaaS analytics** with **real-time product performance tracking** (sales, customers, order size, product availability) and **competitive benchmarking**, plus **mobile tools for field sales and trade marketing**

Available on **Web** and **Android** for retailers, with **WhatsApp ordering** support; suppliers and partners can access a **web dashboard**.

Target users include **traditional retail shop owners** buying branded consumer goods and **FMCG suppliers or brands** looking to monitor performance and promote products to an estimated **20,000 retailers** in the network.

The platform is notable in francophone Africa for focusing on digitising traditional commerce in Senegal, combining logistics-enabled ordering with financial services (wallet and working-capital loans) and a data layer that helps brands track availability and sales performance in near real time.

## Features

- [Logistics & Supply Chain](/categories/logistics-supply-chain): Category
- [B2B](/tags/b2b): Product feature or technology
- [Inventory Management](/tags/inventory-management): Product feature or technology
- [Last-Mile Delivery](/tags/last-mile-delivery): Product feature or technology
- [Marketplace](/tags/marketplace): Product feature or technology
- [Senegal](/countries/senegal): Market

## Related pages

- [Alternatives](/maad/alternatives)
- [Reviews](/maad/reviews)
- [Transparency](/maad/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/maad)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)