---
title: "LoyaltyPlus: Loyalty Software in Africa"
description: "Run omnichannel loyalty in South Africa: real-time points, tiers and gamification, email/SMS/app campaigns, dashboards, plus REST/SOAP APIs."
canonical_url: "https://liners.com/loyaltyplus"
markdown_url: "https://liners.com/loyaltyplus.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/loyaltyplus/screenshot.webp?v=1787857267279"
published_at: "2026-08-27T19:08:19.877Z"
updated_at: "2026-08-30T16:21:50.518Z"
---

# LoyaltyPlus: Loyalty Software in Africa

Run omnichannel loyalty in South Africa: real-time points, tiers and gamification, email/SMS/app campaigns, dashboards, plus REST/SOAP APIs.

## Breadcrumbs

- [Marketing & CRM](/categories/marketing-crm)
- [LoyaltyPlus](/loyaltyplus)

## Summary

Design and run loyalty programmes across every channel

A South Africa-headquartered CRM and loyalty platform for enterprises to build points, rewards, and campaigns, with mobile apps, member portals, and real-time analytics.

## Product details

| Field | Value |
| --- | --- |
| Website | https://www.loyaltyplus.cloud/ |
| Tagline | Design and run loyalty programmes across every channel |
| Primary country | South Africa |
| Platforms | Web, Android, iOS, API |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

LoyaltyPlus (legally LoyaltyPlus Accolades (Pty) Ltd) is a CRM and loyalty programme management platform, headquartered in Centurion, South Africa, with additional offices in Dubai, U.A.E and Madrid, Spain. Led by CEO Len Lubbe, it serves organisations across industries such as retail, aviation, hospitality, financial services, and telecommunications that need to design, launch, and operate customer engagement and rewards programmes.

Key capabilities include:
- **Real-time points accrual and redemption**, supporting complex earning rules and partner scenarios across channels
- **Gamification and tiered loyalty**, including tiers, badges, punch cards, and chance-to-win games to reward transactional and non-transactional behaviours
- **Omnichannel integration and APIs**, connecting loyalty data to CRM, CDP, commerce, POS, ERP, media, and analytics tools via **REST and SOAP APIs**, data feeds, and webhooks
- **Campaign management and analytics**, with dynamic segmentation and personalised messaging across email, SMS, app notifications, and social media, plus **real-time dashboards** for KPIs and engagement trends

Available on **Web**, with branded member portals and a mobile app for **Android** and **iOS**, plus API-based integration.

Target users include **enterprises and programme operators** running frequent flyer, frequent stay, frequent freighter (cargo), frequent shopper (retail), and employee benefits programmes, as well as **small enterprises** via **GoLoyalty**, a companion app for member management, points tracking, and redemption.

It is notable in the African market for its South Africa headquarters and a track record with African brands (including Air Botswana, Air Senegal, ASky, SANParks, and Cresta Hotels), alongside global delivery and integration partnerships across travel, payments, and enterprise systems.

## Features

- [Marketing & CRM](/categories/marketing-crm): Category
- [B2B](/tags/b2b): Product feature or technology
- [Business Intelligence](/tags/business-intelligence): Product feature or technology
- [CRM](/tags/crm): Product feature or technology
- [Enterprise](/tags/enterprise): Product feature or technology
- [Loyalty & Rewards](/tags/loyalty-rewards): Product feature or technology
- [Marketing Automation](/tags/marketing-automation): Product feature or technology
- [Botswana](/countries/botswana): Market
- [Senegal](/countries/senegal): Market
- [South Africa](/countries/south-africa): Market

## Related pages

- [Alternatives](/loyaltyplus/alternatives)
- [Reviews](/loyaltyplus/reviews)
- [Transparency](/loyaltyplus/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/loyaltyplus)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)