---
title: "Laddar: Sales Management in Nigeria & Kenya"
description: "Recruit and manage field sales teams in Nigeria & Kenya: onboard agents, track activity, run micro-learning, collect data, and use cloud calling."
canonical_url: "https://liners.com/laddar"
markdown_url: "https://liners.com/laddar.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/laddar/screenshot.webp?v=1783006987050"
published_at: "2026-07-02T15:53:43.170Z"
updated_at: "2026-09-26T03:01:08.125Z"
---

# Laddar: Sales Management in Nigeria & Kenya

Recruit and manage field sales teams in Nigeria & Kenya: onboard agents, track activity, run micro-learning, collect data, and use cloud calling.

## Breadcrumbs

- [Marketing & CRM](/categories/marketing-crm)
- [Laddar](/laddar)

## Summary

Manage field sales teams and calling from one dashboard

A sales management and cloud calling platform for African businesses to recruit agents, track field activity, run training, and automate incentives with API integrations.

## Product details

| Field | Value |
| --- | --- |
| Website | https://laddar.africa/ |
| Tagline | Manage field sales teams and calling from one dashboard |
| Primary country | Nigeria |
| Platforms | Web, API |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | Yes |

## About the product

Laddar is a **sales and communications operating system** for African organisations that manage distributed field sales and activation teams and need visibility from campaigns to conversions.

Key capabilities include:

- **Field sales management (SaaS):** recruit and onboard agents digitally, track field activity and productivity, and monitor performance from a central dashboard.
- **Localised cloud calling (CPaaS):** use **cloud voice** for sales and communication workflows through Laddar Voice.
- **Micro-learning and certification:** create bite-sized courses (video, PDFs), run real-time assessments, evaluate performance, and issue in-platform certifications for onboarding and upskilling.
- **No-code data collection and analytics:** build forms for surveys and field data capture, then analyse results for **field intelligence** and decision-making.

Available on **Web** with published **API** documentation.

Target users include **startups**, **mid to large enterprises**, and **activation/field marketing agencies** operating in offline-first, last-mile distribution environments across Africa.

Notable in the African context for combining **field team operations** and **local cloud calling** in one system, plus built-in training, data collection, and integration options designed for on-the-ground sales execution.

## Features

- [Marketing & CRM](/categories/marketing-crm): Category
- [B2B](/tags/b2b): Product feature or technology
- [CRM](/tags/crm): Product feature or technology
- [Messaging](/tags/messaging): Product feature or technology
- [No-Code/Low-Code](/tags/no-code-low-code): Product feature or technology
- [SaaS](/tags/saas): Product feature or technology
- [Kenya](/countries/kenya): Market
- [Nigeria](/countries/nigeria): Market

## Related pages

- [Alternatives](/laddar/alternatives)
- [Reviews](/laddar/reviews)
- [Transparency](/laddar/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/laddar)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)