---
title: "Jumia: Online Shopping Marketplace and Delivery"
description: "Shop electronics, fashion, beauty, home goods and groceries from third-party sellers. Pay with JumiaPay/mobile money, track orders. In 8 African countries."
canonical_url: "https://liners.com/jumia"
markdown_url: "https://liners.com/jumia.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/jumia/screenshot.webp?v=1772797289113"
published_at: "2026-03-06T12:09:08.506Z"
updated_at: "2026-10-05T05:11:07.203Z"
---

# Jumia: Online Shopping Marketplace and Delivery

Shop electronics, fashion, beauty, home goods and groceries from third-party sellers. Pay with JumiaPay/mobile money, track orders. In 8 African countries.

## Breadcrumbs

- [E-commerce & Retail](/categories/e-commerce-retail)
- [Jumia](/jumia)

## Summary

Shop millions of products from sellers across Africa

An e-commerce marketplace for African consumers and third-party sellers, offering multi-category shopping, payments, delivery logistics, and order tracking on web and mobile.

## Product details

| Field | Value |
| --- | --- |
| Website | https://jumia.com/ |
| Tagline | Shop millions of products from sellers across Africa |
| Primary country | Nigeria |
| Platforms | Web, Android, iOS |
| Average rating | 4.2 |
| Published reviews | 164 |
| Verified listing | Yes |

## About the product

Jumia is a pan-African **e-commerce marketplace** that connects third-party sellers with consumers across multiple African countries.

Key capabilities include:

- A multi-category **online marketplace** with a large product catalogue across areas such as electronics, fashion, beauty, home goods, and groceries
- **Seller storefronts** that let third-party merchants list products and transact with customers through the marketplace
- **Payments** via JumiaPay, plus support for **mobile money** in select markets
- **Delivery and fulfillment** through Jumia Logistics, including last-mile delivery, plus **order tracking** for customers

Available on **Web, Android, and iOS**.

Target audience: **B2B2C**, serving African consumers shopping online and local or international sellers that want access to buyers through a marketplace model.

Notable in the African context for operating across **8 countries** and pairing marketplace commerce with an integrated ecosystem that includes **payments (JumiaPay)** and **logistics (Jumia Logistics)**.

## Features

- [E-commerce & Retail](/categories/e-commerce-retail): Category
- [B2B2C](/tags/b2b2c): Product feature or technology
- [Marketplace](/tags/marketplace): Product feature or technology
- [Online Store](/tags/online-store): Product feature or technology
- [Côte d'Ivoire](/countries/cote-divoire): Market
- [Egypt](/countries/egypt): Market
- [Ghana](/countries/ghana): Market
- [Kenya](/countries/kenya): Market
- [Morocco](/countries/morocco): Market
- [Nigeria](/countries/nigeria): Market
- [Senegal](/countries/senegal): Market
- [Uganda](/countries/uganda): Market

## Related pages

- [Alternatives](/jumia/alternatives)
- [Reviews](/jumia/reviews)
- [Transparency](/jumia/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/jumia)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)