---
title: "Google for Startups Accelerator"
description: "Google for Startups Accelerator is a global accelerator program run by Google that supports selected technology startups with structured mentoring, technical support, and access to Google products and experts. It operates regionally, including dedicated Africa and South Africa programs, and is accessed through the Google for Startups platform. Across Africa, Google for Startups Accelerator focuses on Seed to Series A and other early growth stages, providing equity free support instead of direct equity investment. In the period from June 2021 to May 2025, the program participated in 32 funding rounds for startups headquartered in Nigeria, Kenya, Uganda, South Africa, Ghana, Rwanda, Cameroon, Algeria, and Ethiopia. Within this portfolio, the accelerator has backed companies in fintech, health tech, agri tech, travel and mobility, HR and talent, edtech, AI and analytics, e commerce and retail, insurtech, and services and marketplaces. Notable African portfolio companies supported during this period include Zanifu, CredPal, Flexpay, HerVest, SafeBoda, Workpay, Movemeback, and Definely, alongside sector leaders such as EzyAgric, WellaHealth, Kapsule, and SafeBoda. The accelerator often provides structured program support in tandem with co investors and partners, including firms such as Launch Africa Ventures, Katapult Africa, AAIC Investment, and Beyond Capital Ventures, reflecting its role in connecting startups with a broader investment and mentoring network."
canonical_url: "https://liners.com/investors/google-for-startups-accelerator"
markdown_url: "https://liners.com/investors/google-for-startups-accelerator.md"
type: "investor"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/investors/google-for-startups-accelerator/favicon.png?v=1785330053462"
updated_at: "2026-09-21T03:01:06.644Z"
---

# Google for Startups Accelerator

Google for Startups Accelerator is a global accelerator program run by Google that supports selected technology startups with structured mentoring, technical support, and access to Google products and experts. It operates regionally, including dedicated Africa and South Africa programs, and is accessed through the Google for Startups platform. Across Africa, Google for Startups Accelerator focuses on Seed to Series A and other early growth stages, providing equity free support instead of direct equity investment. In the period from June 2021 to May 2025, the program participated in 32 funding rounds for startups headquartered in Nigeria, Kenya, Uganda, South Africa, Ghana, Rwanda, Cameroon, Algeria, and Ethiopia. Within this portfolio, the accelerator has backed companies in fintech, health tech, agri tech, travel and mobility, HR and talent, edtech, AI and analytics, e commerce and retail, insurtech, and services and marketplaces. Notable African portfolio companies supported during this period include Zanifu, CredPal, Flexpay, HerVest, SafeBoda, Workpay, Movemeback, and Definely, alongside sector leaders such as EzyAgric, WellaHealth, Kapsule, and SafeBoda. The accelerator often provides structured program support in tandem with co investors and partners, including firms such as Launch Africa Ventures, Katapult Africa, AAIC Investment, and Beyond Capital Ventures, reflecting its role in connecting startups with a broader investment and mentoring network.

## Breadcrumbs

- [Investors](/investors)
- [Google for Startups Accelerator](/investors/google-for-startups-accelerator)

## Summary

Google for Startups Accelerator is a global accelerator program run by Google that supports selected technology startups with structured mentoring, technical support, and access to Google products and experts. It operates regionally, including dedicated Africa and South Africa programs, and is accessed through the Google for Startups platform. Across Africa, Google for Startups Accelerator focuses on Seed to Series A and other early growth stages, providing equity free support instead of direct equity investment. In the period from June 2021 to May 2025, the program participated in 32 funding rounds for startups headquartered in Nigeria, Kenya, Uganda, South Africa, Ghana, Rwanda, Cameroon, Algeria, and Ethiopia. Within this portfolio, the accelerator has backed companies in fintech, health tech, agri tech, travel and mobility, HR and talent, edtech, AI and analytics, e commerce and retail, insurtech, and services and marketplaces. Notable African portfolio companies supported during this period include Zanifu, CredPal, Flexpay, HerVest, SafeBoda, Workpay, Movemeback, and Definely, alongside sector leaders such as EzyAgric, WellaHealth, Kapsule, and SafeBoda. The accelerator often provides structured program support in tandem with co investors and partners, including firms such as Launch Africa Ventures, Katapult Africa, AAIC Investment, and Beyond Capital Ventures, reflecting its role in connecting startups with a broader investment and mentoring network.

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## Recorded investments

| Product | URL | Stage | Amount | Date |
| --- | --- | --- | --- | --- |
| Nobuk Collect | /nobuk-collect | Other |  | 2024-08-01T00:00:00.000Z |
| Indigenius | /indigenius | Other |  | 2024-08-01T00:00:00.000Z |
| NextCounsel | /nextcounsel | Other |  | 2024-08-01T00:00:00.000Z |
| Zanifu | /zanifu | Seed | 9000000 | 2023-08-01T00:00:00.000Z |
| EzyAgric | /ezyagric | Other | 100000 | 2023-06-01T00:00:00.000Z |

## Related pages

- [All investors](/investors)
- [Funding rounds](/funding)

## Access and citation

- [Canonical HTML page](https://liners.com/investors/google-for-startups-accelerator)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)