---
title: "Howyin: Live Shopping Social Commerce App"
description: "Shop and sell via live video, reels and in-stream checkout: auctions, flash sales, group buys. Get paid by card or mobile money via Paystack."
canonical_url: "https://liners.com/howyin"
markdown_url: "https://liners.com/howyin.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/howyin/screenshot.webp?v=1792059883511"
published_at: "2026-10-16T10:37:17.933Z"
updated_at: "2026-10-19T12:08:40.442Z"
---

# Howyin: Live Shopping Social Commerce App

Shop and sell via live video, reels and in-stream checkout: auctions, flash sales, group buys. Get paid by card or mobile money via Paystack.

## Breadcrumbs

- [E-commerce & Retail](/categories/e-commerce-retail)
- [Howyin](/howyin)

## Summary

Shop and sell through live video, reels, and in-app checkout

A live-commerce and social-commerce app for African sellers, creators, and shoppers to run live sales, list products and services, and get paid via Paystack.

## Product details

| Field | Value |
| --- | --- |
| Website | https://howyin.com/ |
| Tagline | Shop and sell through live video, reels, and in-app checkout |
| Primary country | Ghana |
| Platforms | Web, Android, iOS |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

Howyin is a live-commerce and social-commerce mobile app for African sellers, creators, service providers, affiliates, advertisers, and shoppers to buy, sell, stream, and earn inside one platform.

Key capabilities include:
- **Live shopping streams** where sellers demo products in real time, buyers ask questions via **chat**, and customers **purchase without leaving the stream**.
- **Storefronts and selling tools** such as **store pages**, product listings, **live auctions** with outbid alerts, plus **flash sales** and **group buys**.
- **Short-form reels** with **product tagging** and a **music library**, designed for product discovery and social selling.
- **Monetization and payouts** for creators and affiliates through **gifts**, **fan subscriptions**, **paid shoutouts**, and **sales commissions**; the app supports **mobile money and card payments via Paystack**, with **ID-verified sellers** and **buyer protection**.

Available on **Android** and **iOS**.

Target users include **SME merchants**, independent retailers, creators and live streamers, affiliate marketers, service providers (for example beauty, repairs, events), faith leaders running prayer rooms, and advertisers running in-app image or video campaigns.

Notable in a Ghana and Africa context, it positions live video shopping and creator monetization for local commerce, and the company states it is Ghana-born and available across multiple countries.

## Features

- [E-commerce & Retail](/categories/e-commerce-retail): Category
- [B2B2C](/tags/b2b2c): Product feature or technology
- [Marketplace](/tags/marketplace): Product feature or technology
- [Online Store](/tags/online-store): Product feature or technology
- [Social Commerce](/tags/social-commerce): Product feature or technology
- [Streaming](/tags/streaming): Product feature or technology
- [Ghana](/countries/ghana): Market

## Related pages

- [Alternatives](/howyin/alternatives)
- [Reviews](/howyin/reviews)
- [Transparency](/howyin/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/howyin)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)