--- title: "Why Enshika shut down" description: "Enshika was an online ride-booking service operating in Accra, Kumasi and Takoradi, first reported by Tech Labari in December 2017 as having launched that November. It relaunched or expanded with a larger press push in late 2018 and January 2019 under group CEO Deepak Sachdeva and Ghana country manager Ebenezer Osei, pitching itself as a '100% Ghanaian brand' and claiming to be the first ride-hailing service in West and sub-Saharan Africa bookable by USSD, without a smartphone or a data connection. Tech Labari's October 2022 market review listed Enshika among the local competitors that emerged after Uber and said many of that group had died or exited the market; no source reports a specific closure, and enshika.com was still being captured by the Internet Archive as recently as March 2025." canonical_url: "https://liners.com/graveyard/enshika" markdown_url: "https://liners.com/graveyard/enshika.md" type: "graveyard" language: "en" image: "/graveyard/enshika/certificate.png" published_at: "2026-08-07T10:10:35.259Z" updated_at: "2026-08-07T10:10:35.259Z" --- # Why Enshika shut down Enshika was an online ride-booking service operating in Accra, Kumasi and Takoradi, first reported by Tech Labari in December 2017 as having launched that November. It relaunched or expanded with a larger press push in late 2018 and January 2019 under group CEO Deepak Sachdeva and Ghana country manager Ebenezer Osei, pitching itself as a '100% Ghanaian brand' and claiming to be the first ride-hailing service in West and sub-Saharan Africa bookable by USSD, without a smartphone or a data connection. Tech Labari's October 2022 market review listed Enshika among the local competitors that emerged after Uber and said many of that group had died or exited the market; no source reports a specific closure, and enshika.com was still being captured by the Internet Archive as recently as March 2025. ## Breadcrumbs - [Graveyard](/graveyard) - [Enshika](/graveyard/enshika) ## Summary Here lies Enshika. It booked taxis over USSD so riders needed neither a smartphone nor a data bundle, and ran in Accra, Kumasi and Takoradi. Its last app release was September 2019. The service that worked without the internet was finally erased by it. Enshika was an online ride-booking service operating in Accra, Kumasi and Takoradi, first reported by Tech Labari in December 2017 as having launched that November. It relaunched or expanded with a larger press push in late 2018 and January 2019 under group CEO Deepak Sachdeva and Ghana country manager Ebenezer Osei, pitching itself as a '100% Ghanaian brand' and claiming to be the first ride-hailing service in West and sub-Saharan Africa bookable by USSD, without a smartphone or a data connection. Tech Labari's October 2022 market review listed Enshika among the local competitors that emerged after Uber and said many of that group had died or exited the market; no source reports a specific closure, and enshika.com was still being captured by the Internet Archive as recently as March 2025. ## Product history | Field | Value | | --- | --- | | Fate | Dormant | | Primary cause | Unknown | | Stage at shutdown | | | Lifespan in days | 973 | ## Autopsy report ## What the product attempted A ride-booking app plus USSD service for Ghana. It integrated traditional licensed taxis alongside private cars, offered Mini, Sedan and SUV vehicle classes, real-time tracking, an SOS button wired to the Ghana Police Service and Fire Service, and integration with the GhanaPost GPS digital address system. It ran an 'Enshika points' loyalty scheme redeemable at partner outlets, a referral programme using unique digital IDs, permanent discounts for students and corporate staff who registered with credentials, and an explicit no-surge-pricing policy. The later positioning was as a broader lifestyle app that would also handle utility bill and school fee payments. Drivers were offered daily fuel credit and insurance packages covering themselves and their families. ## What worked Operated in Accra, Kumasi and Takoradi with apps on Google Play and the Apple App Store from late 2017. Launch events were staged at Accra Mall for the 2018 Christmas season. The company repeatedly said it was in talks to expand into West, Central and East Africa. ## Early warning signs Tech Labari's October 2022 review of Ghanaian ride-sharing named Enshika among the post-2016 local entrants and reported that many of that cohort had died or exited the market. ## What happened The passenger app com.enshika.passenger shipped its last release, version 2.3.7 (build 30), on 29 September 2019 (the prior two releases were 30 April and 9 April 2019) and its Google Play listing now returns 404, i.e. the app has been delisted. No press coverage of any kind exists after the January 2019 launch write-ups. The Internet Archive holds a single capture of enshika.com, on 26 March 2025, and the domain's current WHOIS record shows a creation date of 14 October 2025 with a Swedish registrar (Name SRS AB) behind a Shield Whois privacy service, which indicates the original registration lapsed and the name was re-registered. ## Sources - [The State Of Ride-Sharing In Ghana In 2022](https://techlabari.com/the-state-of-ride-sharing-in-ghana-in-2022/): TechLabari - [Ride Sharing Mania: Enshika, Online Taxi Booking Service, Launches In Ghana](https://techlabari.com/ride-sharing-mania-enshika-online-taxi-booking-service-launches-ghana/): TechLabari - ['Enshika' launches transport app that operates without internet, android](https://www.ghanaweb.com/GhanaHomePage/business/Enshika-launches-transport-app-that-operates-without-internet-android-702933): GhanaWeb - [Enshika Transport Begins Operations](https://dailyguidenetwork.com/enshika-transport-begins-operations/): Daily Guide Network - [Ghana rolls out its own version of transport company Uber!](https://mea-biz.com/ghana-rolls-out-its-own-version-of-transport-company-uber/): MEA-Biz - [Find the ride hailing or sharing service that is best for you](https://ghanadriver.com/ridehailing): GhanaDriver - [Enshika APK](https://apkcombo.com/enshika/com.enshika.passenger/): APKCombo ## Related pages - [Enshika alternatives](/enshika/alternatives) - [Liners Graveyard](/graveyard) ## Access and citation - [Canonical HTML page](https://liners.com/graveyard/enshika) - [Markdown route index](/sitemap.md) - [Agent access guide](/llms.txt)