---
title: "Why Brantu shut down"
description: "Egyptian mobile-first fashion e-commerce platform Brantu, which raised a seven-figure Series A led by Sawari Ventures in November 2020 after an earlier $1.2M-backed venture (Elprices), is recorded as having ceased operations around January 2024 amid heavy competition from global and local e-commerce platforms; independent press confirmation of the shutdown itself could not be found beyond the existing Startup Graveyard record."
canonical_url: "https://liners.com/graveyard/brantu"
markdown_url: "https://liners.com/graveyard/brantu.md"
type: "graveyard"
language: "en"
image: "/graveyard/brantu/certificate.png"
published_at: "2026-07-31T17:41:07.836Z"
updated_at: "2026-07-31T17:41:07.836Z"
---

# Why Brantu shut down

Egyptian mobile-first fashion e-commerce platform Brantu, which raised a seven-figure Series A led by Sawari Ventures in November 2020 after an earlier $1.2M-backed venture (Elprices), is recorded as having ceased operations around January 2024 amid heavy competition from global and local e-commerce platforms; independent press confirmation of the shutdown itself could not be found beyond the existing Startup Graveyard record.

## Breadcrumbs

- [Graveyard](/graveyard)
- [Brantu](/graveyard/brantu)

## Summary

Here lies Brantu. It brought curated women's fashion from some seventy brands to Egyptian phones, with quick delivery and easy returns. Global and local rivals crowded the same rack, and around early 2024 the storefront quietly went out of season.

Egyptian mobile-first fashion e-commerce platform Brantu, which raised a seven-figure Series A led by Sawari Ventures in November 2020 after an earlier $1.2M-backed venture (Elprices), is recorded as having ceased operations around January 2024 amid heavy competition from global and local e-commerce platforms; independent press confirmation of the shutdown itself could not be found beyond the existing Startup Graveyard record.

## Product history

| Field | Value |
| --- | --- |
| Fate | ShutDown |
| Primary cause | Competition |
| Stage at shutdown | Series A |
| Lifespan in days | 2922 |

## Autopsy report

## What the product attempted

A mobile-first fashion e-commerce platform for Egyptian consumers offering curated women's apparel from roughly 70 local and global brands, engaging content, and 1-5 day delivery with a 14-day return policy, built by founders Mohamed Rizk and Fredrik Granström after an earlier venture, Elprices.

## What worked

Raised a seven-figure Series A led by Sawari Ventures in November 2020, following a $1.2M seed round for its earlier venture Elprices in 2018; grew to work with roughly 70 fashion brands.

## What happened

Per the existing Startup Graveyard record, despite raising over $3 million, Brantu ceased operations facing significant competition from both global and local e-commerce platforms plus operational hurdles; no independently dated news report of the shutdown was located during this research, and the exact date and mechanism of closure remain unconfirmed externally.

## Sources

- [Tracking Startup Failures in Africa: From Millions in Funding to Silent Shutdowns](https://launchbaseafrica.com/2024/09/05/tracking-startup-failures-in-africa-from-millions-in-funding-to-silent-shutdowns/): Launch Base Africa
- [Egypt's Brantu raises seven-figure Series A for its fashion ecommerce platform](https://www.menabytes.com/brantu-series-a/): MenaBytes
- [Cairo-based Brantu raises $1.2 million for its ecommerce venture Elprices](https://www.menabytes.com/brantu-seed/): MenaBytes
- [Brantu raises Series A investment](https://www.wamda.com/2020/11/brantu-raises-series-investment): Wamda

## Related pages

- [Brantu alternatives](/brantu/alternatives)
- [Liners Graveyard](/graveyard)

## Access and citation

- [Canonical HTML page](https://liners.com/graveyard/brantu)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)