---
title: "Ghala: WhatsApp Commerce in Tanzania"
description: "Convert WhatsApp chats into paid orders in Tanzania: AI answers questions, takes orders, sends checkout links; pay by mobile money or card."
canonical_url: "https://liners.com/ghala"
markdown_url: "https://liners.com/ghala.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/ghala/screenshot.webp?v=1790005975613"
published_at: "2026-09-21T21:12:21.025Z"
updated_at: "2026-09-25T15:40:06.625Z"
---

# Ghala: WhatsApp Commerce in Tanzania

Convert WhatsApp chats into paid orders in Tanzania: AI answers questions, takes orders, sends checkout links; pay by mobile money or card.

## Breadcrumbs

- [Marketing & CRM](/categories/marketing-crm)
- [Ghala](/ghala)

## Summary

Turn WhatsApp chats into paid orders with AI

A WhatsApp commerce and support platform for African businesses, using an AI sales agent to answer questions, take orders, and send checkout links in chat.

## Product details

| Field | Value |
| --- | --- |
| Website | https://ghala.io/ |
| Tagline | Turn WhatsApp chats into paid orders with AI |
| Primary country | Tanzania |
| Platforms | Web, Android, API, iOS |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

Ghala is a WhatsApp-based commerce and customer communication platform for merchants, service businesses, and teams that sell or support customers through WhatsApp.

Key capabilities include:

- **AI Sales Agent** that shares a synced catalog, answers product questions, takes orders, and sends **checkout links** directly inside WhatsApp chats.
- **Storefront, catalog, and orders** tools, including product and stock management, customer profiles, and a **hosted storefront** that stays in sync with the catalog.
- **Payments** that let customers pay by **mobile money or card**, with **payouts to the merchant’s bank**.
- **Messaging at scale** with **AI Auto-Reply** for contextual support, **human handover** to live agents in a shared inbox, plus **bulk WhatsApp campaigns** using approved templates, segmentation, personalization, and real-time delivery, read, and reply analytics.

Available via **Web dashboard**, **Android and iOS app** (Ghala Merchant), and a **REST API** built on the official WhatsApp Business Cloud API (with signed webhooks and API reference documentation).

It targets Tanzanian and East African **online sellers**, **restaurants and takeaways**, **salons/clinics/service businesses**, **customer support teams**, **agencies**, and **developers/startups** that need WhatsApp messaging and commerce workflows.

Notable in the region, it is operated from Dar es Salaam by Neurotech Company Limited and positions itself as an **official WhatsApp Business Solution Provider**, with publicly stated usage metrics including **75M+ TZS** in sales processed, **4,000+ orders**, and **190+ live shops**.

## Features

- [Marketing & CRM](/categories/marketing-crm): Category
- [AI-Powered](/tags/ai-powered): Product feature or technology
- [B2B](/tags/b2b): Product feature or technology
- [Conversational AI](/tags/conversational-ai): Product feature or technology
- [Customer Support](/tags/customer-support): Product feature or technology
- [Messaging](/tags/messaging): Product feature or technology
- [Online Store](/tags/online-store): Product feature or technology
- [Order Management](/tags/order-management): Product feature or technology
- [SaaS](/tags/saas): Product feature or technology
- [Tanzania](/countries/tanzania): Market

## Related pages

- [Alternatives](/ghala/alternatives)
- [Reviews](/ghala/reviews)
- [Transparency](/ghala/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/ghala)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)