--- title: "Catlog vs Gob: Pricing, Features, Payments (2026)" description: "Compare Catlog vs GOB for African SMEs: pricing, storefront features, payments, order tools, multi-country support, and tradeoffs for Nigeria-first sellers." canonical_url: "https://liners.com/compare/catlog-vs-gob" markdown_url: "https://liners.com/compare/catlog-vs-gob.md" type: "article" language: "en" published_at: "2026-09-22T09:32:52.969Z" updated_at: "2026-09-22T09:32:52.972Z" --- # Catlog vs Gob: Pricing, Features, Payments (2026) Compare Catlog vs GOB for African SMEs: pricing, storefront features, payments, order tools, multi-country support, and tradeoffs for Nigeria-first sellers. ## Breadcrumbs - [Comparisons](/compare) - [Catlog vs Gob: Complete Comparison (2026)](/compare/catlog-vs-gob) ## Comparison Catlog suits SMEs that need multi-country selling, multi-currency payments, and stronger business operations tools, but it comes with monthly plans and some fee-structure ambiguity. GOB is a Nigeria-focused, simpler option with ₦0 subscription and commissions per sale, best for merchants optimizing for low fixed costs. If you sell only in Nigeria and want the lowest fixed cost, GOB (\[/gob\](/gob)) is typically the better starting point: you can launch a branded storefront with unlimited products for ₦0/month, then pay 1.5% to 2.5% commissions on completed digital sales (and 0% for pay on delivery). This pricing can be more forgiving for new or seasonal sellers, as long as you are comfortable with per-transaction fees and a wallet-centered settlement model. Choose Catlog (\[/catlog\](/catlog)) when you need broader African reach, multi-currency collection, and more “ops” features in one place (inventory, records like expenses and debts, campaigns, affiliate links, and richer storefront options like product videos on higher tiers). The main caveat is cost and complexity: subscriptions start around ₦2,750/month in Nigeria, and publicly posted payment-fee details have changed over time, so you should confirm the current fee model and plan inclusions before committing. For growth-minded SMEs expanding beyond Nigeria, Catlog is usually the safer fit. For lean, Nigeria-first direct selling, GOB is often the most economical. ## Analysis Catlog ([/catlog](/catlog)) and GOB ([/gob](/gob)) are both built for African SMEs that want to sell directly to customers using a shareable storefront link, rather than joining a marketplace. If you primarily sell via WhatsApp, Instagram, or other social channels and want a lightweight way to publish products, accept payments, and manage orders, these two tools often end up on the same shortlist. The biggest reason to compare them is the tradeoff between breadth and simplicity. Catlog positions itself as a multi-market commerce and operations hub, advertising availability across Nigeria, Ghana, South Africa, and Kenya, plus support for multiple currencies (including NGN, GHS, ZAR, KES and major foreign currencies). Beyond storefront and checkout, it leans into day-to-day business tools like inventory visibility, expenses and debts tracking, campaigns, and add-ons like an AI WhatsApp ordering assistant for food businesses. GOB is more Nigeria-specific and cost-minimizing. It is marketed as free forever for the base store (no setup, listing, monthly, or annual fees), and instead charges commissions on completed sales depending on payment method. For many microbusinesses, this can lower the barrier to starting an online store immediately, especially when sales volume is uncertain. In practice, your best choice depends on where you sell (Nigeria-only vs multi-country), whether you prefer predictable monthly fees or pay-as-you-sell commissions, and how much you value built-in operations tooling versus a straightforward storefront. ## Criteria | Criterion | Product | Rating | Summary | | --- | --- | --- | --- | | Pricing | Catlog | 6 | Low entry tier exists, but subscriptions and fee ambiguity reduce predictability. | | Pricing | GOB | 9 | ₦0 subscription with transparent commissions suits low-volume sellers. | | Storefront and catalog capabilities | Catlog | 8 | Richer media and merchandising features, but some capabilities are tier-gated. | | Storefront and catalog capabilities | GOB | 7 | Strong free storefront with unlimited products and variations, less evidence of advanced merchandising. | | Payments and settlement | Catlog | 8 | Multi-currency collection is a standout, but fee mechanics should be confirmed. | | Payments and settlement | GOB | 7 | Good Nigeria-local checkout options, limited evidence for cross-border payments. | | Order and operations management | Catlog | 9 | Broader SME operations toolkit beyond storefront and orders. | | Order and operations management | GOB | 7 | Solid core commerce ops, but less evidence of advanced record-keeping. | | Geographic coverage and Africa readiness | Catlog | 9 | Multi-country positioning with multi-currency support. | | Geographic coverage and Africa readiness | GOB | 5 | Strong Nigeria focus, limited for regional expansion. | | Integrations and extensibility | Catlog | 7 | Documented payment integration strength, broader ecosystem is partially unclear. | | Integrations and extensibility | GOB | 6 | Has an advertised API, but public details on coverage and maturity are limited. | | User feedback and credibility signals | Catlog | 7 | Generally strong app ratings, but review samples are modest. | | User feedback and credibility signals | GOB | 5 | Less verifiable public review data makes satisfaction harder to assess. | | Support and onboarding | Catlog | 7 | Multiple support channels and multi-country posture, but SLAs are unclear. | | Support and onboarding | GOB | 6 | Clear Nigeria-local contacts, but support performance is not independently verified. | ## Related pages - [Catlog](/catlog) - [GOB](/gob) ## Access and citation - [Canonical HTML page](https://liners.com/compare/catlog-vs-gob) - [Markdown route index](/sitemap.md) - [Agent access guide](/llms.txt)