---
title: "Clickatell: Business Messaging in Africa"
description: "Run sales, customer support and in-chat payments in South Africa & Nigeria via WhatsApp, other chat apps and SMS—web tools or REST APIs."
canonical_url: "https://liners.com/clickatell"
markdown_url: "https://liners.com/clickatell.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/clickatell/screenshot.webp?v=1772991862631"
published_at: "2026-03-08T18:26:06.955Z"
updated_at: "2026-09-21T21:04:46.459Z"
---

# Clickatell: Business Messaging in Africa

Run sales, customer support and in-chat payments in South Africa & Nigeria via WhatsApp, other chat apps and SMS—web tools or REST APIs.

## Breadcrumbs

- [Communication & Social](/categories/communication-social)
- [Clickatell](/clickatell)

## Summary

Enable sales, payments, and support inside chat channels

An AI-powered chat commerce platform for enterprises to run customer engagement, support, and in-chat transactions across messaging apps and SMS via web tools and APIs.

## Product details

| Field | Value |
| --- | --- |
| Website | https://www.clickatell.com/ |
| Tagline | Enable sales, payments, and support inside chat channels |
| Primary country | South Africa |
| Platforms | Web, API, Chat Based |
| Average rating | 5 |
| Published reviews | 1 |
| Verified listing | No |

## About the product

Clickatell is an **AI-powered chat commerce** platform for enterprise businesses that want to sell, support customers, and complete transactions inside messaging apps and SMS.

Key capabilities include:
- **Multi-channel messaging (Connect)** for enterprise messaging across chat apps and SMS, delivered through **RESTful APIs** or a **web-based campaign tool**, with features such as high-volume queuing, message encryption, and number management
- **Conversational AI and agent support (Interact)** with customizable chatbots, live agent chat, and access to conversation history and customer context
- **In-chat payments (Transact)** that supports payment tokenization and is designed to meet **PCI-DSS** security and **GDPR** requirements
- **Low/no-code setup** options to help teams deploy and customize chat experiences without extensive engineering effort

Available on **Web** and via **API**.

Built for **B2B teams in enterprise brands** across sectors such as retail, travel, telecommunications, automotive, financial services, and insurance.

It is notable in African market context through its presence in **South Africa and Nigeria**, and customer references across telecoms and financial services, including the launch of a **chat banking** solution with ABSA.

## Features

- [Communication & Social](/categories/communication-social): Category
- [B2B](/tags/b2b): Product feature or technology
- [Conversational AI](/tags/conversational-ai): Product feature or technology
- [Customer Support](/tags/customer-support): Product feature or technology
- [Messaging](/tags/messaging): Product feature or technology
- [Nigeria](/countries/nigeria): Market
- [South Africa](/countries/south-africa): Market

## Related pages

- [Alternatives](/clickatell/alternatives)
- [Reviews](/clickatell/reviews)
- [Transparency](/clickatell/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/clickatell)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)