---
title: "Chari: FMCG Ordering in Africa"
description: "Order 1,200+ FMCG products for your shop in Morocco, Tunisia & Côte d’Ivoire. Get free delivery in a few hours (or under 24h) plus wallet & payments."
canonical_url: "https://liners.com/chari"
markdown_url: "https://liners.com/chari.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/chari/screenshot.webp?v=1773119627721"
published_at: "2026-03-11T02:29:53.126Z"
updated_at: "2026-09-20T20:38:57.824Z"
---

# Chari: FMCG Ordering in Africa

Order 1,200+ FMCG products for your shop in Morocco, Tunisia & Côte d’Ivoire. Get free delivery in a few hours (or under 24h) plus wallet & payments.

## Breadcrumbs

- [Fintech](/categories/fintech)
- [Chari](/chari)

## Summary

Order FMCG stock fast with free delivery for local shops

A B2B mobile app for proximity retailers in Francophone Africa to order 1,200+ FMCG products with free fast delivery, plus integrated payments and wallet services.

## Product details

| Field | Value |
| --- | --- |
| Website | https://chari.ma/ |
| Tagline | Order FMCG stock fast with free delivery for local shops |
| Primary country | Morocco |
| Platforms | Android, iOS, Web |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

Chari is a **B2B mobile app** for **proximity retailers and small shop owners** in Francophone Africa to order fast-moving consumer goods (FMCG) and access integrated financial services.

Key capabilities include:
- **FMCG ordering from a large catalog** (over **1,200 products**) with **competitive pricing**, designed for frequent restocking of everyday goods.
- **Free rapid delivery**, advertised as delivery in **a few hours** (or **less than 24 hours** depending on location and availability).
- **Integrated financial services** supported by a **payment establishment license** from the Central Bank of Morocco, including **payments**, **electronic wallet** functionality, and access to services such as **micro-insurance** and **microcredit**.
- **In-app retail workflow tools**, including **catalog browsing with pricing/promotions**, **order tracking**, and a **direct communication channel** to customer support.

Available on **Android and iOS**.

Chari is built for **B2B retail procurement** in **neighborhood shops (commerces de proximité)** across markets including **Morocco, Tunisia, and Côte d’Ivoire**.

It is notable in the African retail context for combining **digital FMCG distribution** with **financial services** aimed at helping informal merchants transact digitally and build a usable financial history; the company also reports **25,000+ clients** and **125+ employees**, and has partnerships such as **Visa (via Bank of Africa)**.

## Features

- [Fintech](/categories/fintech): Category
- [B2B](/tags/b2b): Product feature or technology
- [B2C](/tags/b2c): Product feature or technology
- [Bill Payments](/tags/bill-payments): Product feature or technology
- [Payment Links](/tags/payment-links): Product feature or technology
- [Physical Cards](/tags/physical-cards): Product feature or technology
- [QR Payments](/tags/qr-payments): Product feature or technology
- [Virtual Cards](/tags/virtual-cards): Product feature or technology
- [Côte d'Ivoire](/countries/cote-divoire): Market
- [Morocco](/countries/morocco): Market
- [Tunisia](/countries/tunisia): Market

## Related pages

- [Alternatives](/chari/alternatives)
- [Reviews](/chari/reviews)
- [Transparency](/chari/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/chari)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)