---
title: "Marketing & CRM software products"
description: "Compare the best crm software in Africa on Liners. Real user reviews, side-by-side comparisons and alternatives, updated for 2026."
canonical_url: "https://liners.com/categories/marketing-crm?page=7"
markdown_url: "https://liners.com/categories/marketing-crm.md?page=7"
type: "taxonomy"
language: "en"
updated_at: "2026-10-15T14:09:04.187Z"
---

# Marketing & CRM software products

Compare the best crm software in Africa on Liners. Real user reviews, side-by-side comparisons and alternatives, updated for 2026.

## Breadcrumbs

- [Categories](/categories)
- [Marketing & CRM](/categories/marketing-crm)

## Summary

Compare the best crm software in Africa on Liners. Real user reviews, side-by-side comparisons and alternatives, updated for 2026.

## About this page

Africa’s Marketing & CRM software scene is evolving fast, shaped by mobile-first customer journeys, fragmented channels, and cross-border growth. The best tools help you capture leads, keep a clean customer record, and stay present across SMS, WhatsApp, email, web chat, and in-person touchpoints. In this category you will find CRMs, marketing automation, customer messaging suites, contact-centre and support platforms, feedback and loyalty engines, plus attribution and link-in-bio hubs used by customer-facing teams.

When comparing Marketing & CRM tools, focus on the workflows you actually run: lead capture and routing, pipeline and task management, campaign journeys, segmentation, and ongoing retention. Pay attention to channel coverage, deliverability and local telecom support, consent and opt-in controls, reporting quality, and how well the product connects to payments, ecommerce, and data tools. Many buyers also weigh time-to-value and operator experience, whether you need [Marketing Automation](/tags/marketing-automation), [Messaging](/tags/messaging), [Customer Support](/tags/customer-support), or deeper [Predictive Analytics](/tags/predictive-analytics) and [Lead Generation](/tags/lead-generation) features.

Liners curates this category with hands-on review and subject-matter judgment, prioritizing products whose core value is customer acquisition, engagement, and retention. We look for clear positioning, reliable integrations, real-world usability, and evidence the product fits African go-to-market realities, from languages to infrastructure constraints. Browse this page to compare options by feature focus, then open individual listings to validate fit, such as whether a shared inbox like Simpu or a feedback platform like Ajua matches your customer workflow.

## Products

| Name | URL | Tagline | Country | Rating |
| --- | --- | --- | --- | --- |
| Olemhe | /olemhe | Automate social DMs into paid orders | Nigeria |  |
| ZenziAi | /zenziai | Automate WhatsApp, voice, and chat customer conversations | South Africa |  |
| eWork Social | /ework-social | AI-assisted social media scheduling, inbox, and CRM in one | Nigeria |  |
| Mtambo | /mtambo | Plan, create, and automate social publishing with AI | Kenya |  |
| Xulah | /xulah | Content planning that starts with audience and context | Nigeria |  |
| Ordr | /ordr | AI chat ordering for restaurants on WhatsApp and Instagram | Egypt |  |
| getrasl | /rasl | Operate WhatsApp sales, support, and campaigns in one inbox | Egypt |  |
| SPEEDSMS | /speedsms | Send bulk SMS and email campaigns from one dashboard | Burkina Faso |  |
| UG CRM | /ug-crm | Free cloud CRM for managing customer relationships in Uganda | Uganda |  |
| Threadovo | /threadovo | Plan, create, publish, and listen from one workspace | Nigeria |  |
| WanguCRM | /wangucrm | Keep WhatsApp customer relationships with your business | Zimbabwe | 3.7 |
| Chaat | /chaat | Automate WhatsApp and social replies with lead qualification | Libya |  |
| BetterChat | /betterchat | Manage WhatsApp leads, follow-ups, and team handoffs in one place | South Africa |  |
| BotBooster | /botbooster | Automate WhatsApp replies, lead capture, and bookings 24/7 | South Africa |  |
| OweiBot | /oweibot | Automate sales, bookings, and payments on WhatsApp | Nigeria |  |
| WhatsCRM | /whatscrm | Manage WhatsApp conversations, campaigns, and automation in one place | Kenya |  |
| LakcheLink | /lakchelink | Automate sales and support across WhatsApp and social chat | Nigeria |  |
| Humanz | /humanz | Plan, run, and measure creator marketing campaigns with data | Nigeria |  |
| Inovo CX | /inovo-cx | Subscription access to AI-powered CX platforms and services | South Africa |  |

## Related pages

- [Search products](/search)
- [Best products](/best)

## Access and citation

- [Canonical HTML page](https://liners.com/categories/marketing-crm?page=7)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)