---
title: "Marketing & CRM software products"
description: "Discover marketing tools, CRM platforms, and sales enablement technology helping businesses grow across Africa."
canonical_url: "https://liners.com/categories/marketing-crm?page=3"
markdown_url: "https://liners.com/categories/marketing-crm.md?page=3"
type: "taxonomy"
language: "en"
updated_at: "2026-08-31T10:05:28.490Z"
---

# Marketing & CRM software products

Discover marketing tools, CRM platforms, and sales enablement technology helping businesses grow across Africa.

## Breadcrumbs

- [Categories](/categories)
- [Marketing & CRM](/categories/marketing-crm)

## Summary

Discover marketing tools, CRM platforms, and sales enablement technology helping businesses grow across Africa.

## About this page

Africa’s Marketing & CRM software scene is evolving fast, shaped by mobile-first customer journeys, fragmented channels, and cross-border growth. The best tools help you capture leads, keep a clean customer record, and stay present across SMS, WhatsApp, email, web chat, and in-person touchpoints. In this category you will find CRMs, marketing automation, customer messaging suites, contact-centre and support platforms, feedback and loyalty engines, plus attribution and link-in-bio hubs used by customer-facing teams.

When comparing Marketing & CRM tools, focus on the workflows you actually run: lead capture and routing, pipeline and task management, campaign journeys, segmentation, and ongoing retention. Pay attention to channel coverage, deliverability and local telecom support, consent and opt-in controls, reporting quality, and how well the product connects to payments, ecommerce, and data tools. Many buyers also weigh time-to-value and operator experience, whether you need [Marketing Automation](/tags/marketing-automation), [Messaging](/tags/messaging), [Customer Support](/tags/customer-support), or deeper [Predictive Analytics](/tags/predictive-analytics) and [Lead Generation](/tags/lead-generation) features.

Liners curates this category with hands-on review and subject-matter judgment, prioritizing products whose core value is customer acquisition, engagement, and retention. We look for clear positioning, reliable integrations, real-world usability, and evidence the product fits African go-to-market realities, from languages to infrastructure constraints. Browse this page to compare options by feature focus, then open individual listings to validate fit, such as whether a shared inbox like Simpu or a feedback platform like Ajua matches your customer workflow.

## Products

| Name | URL | Tagline | Country | Rating |
| --- | --- | --- | --- | --- |
| amaSocial | /amasocial | Track brand conversations and competitor coverage in real time | South Africa |  |
| Bunce | /bunce | Automate payment recovery and customer retention messaging | Nigeria |  |
| Addvocate | /addvocate | AI sales automation for faster deals and smarter forecasts | Tunisia |  |
| BigDot | /bigdot | Run your business online with sales, bookings, and invoicing | Zimbabwe |  |
| Mobiz | /mobiz | Personalized SMS, MMS, and mobile pages that convert | South Africa |  |
| Stllr Network | /stllr-network | AI-matched Arab creators for UGC video campaigns | Egypt |  |
| BaseCloud | /basecloud | Convert leads with CRM automation and performance marketing | South Africa |  |
| MailDrip | /maildrip | Create newsletters and drip campaigns without complexity | Nigeria |  |
| RightCom | /rightcom | Manage customer experience across every touchpoint | Benin |  |
| HelloDuty | /helloduty | Build customer support and engagement across voice and messaging | Kenya |  |
| Siteti | /siteti | Manage WhatsApp sales and support with official API messaging | Nigeria |  |
| rather.chat | /rather-chat | AI-powered WhatsApp conversations that convert leads | South Africa |  |
| Yournotify | /yournotify | Run multi-channel customer messaging from one dashboard | Nigeria |  |
| Revwit | /revwit | Manage B2B leads, deals, and follow-ups in one workspace | Nigeria | 5 |
| mNotify | /mnotify | Reach customers with SMS, voice, chatbots, and USSD | Ghana |  |
| Tappi | /tappi | Turn payment SMS into clear spending and customer insights | Kenya |  |
| Boostiny | /boostiny | Deterministic coupon attribution for cross-channel conversions | Egypt |  |
| MahalaCRM | /mahalacrm | Run CRM, projects, HR, and invoicing for free | South Africa |  |
| LoyaltyPlus | /loyaltyplus | Design and run loyalty programmes across every channel | South Africa |  |

## Related pages

- [Search products](/search)
- [Best products](/best)

## Access and citation

- [Canonical HTML page](https://liners.com/categories/marketing-crm?page=3)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)