---
title: "Marketing & CRM software products"
description: "Discover marketing tools, CRM platforms, and sales enablement technology helping businesses grow across Africa."
canonical_url: "https://liners.com/categories/marketing-crm?page=2"
markdown_url: "https://liners.com/categories/marketing-crm.md?page=2"
type: "taxonomy"
language: "en"
updated_at: "2026-08-31T10:05:28.490Z"
---

# Marketing & CRM software products

Discover marketing tools, CRM platforms, and sales enablement technology helping businesses grow across Africa.

## Breadcrumbs

- [Categories](/categories)
- [Marketing & CRM](/categories/marketing-crm)

## Summary

Discover marketing tools, CRM platforms, and sales enablement technology helping businesses grow across Africa.

## About this page

Africa’s Marketing & CRM software scene is evolving fast, shaped by mobile-first customer journeys, fragmented channels, and cross-border growth. The best tools help you capture leads, keep a clean customer record, and stay present across SMS, WhatsApp, email, web chat, and in-person touchpoints. In this category you will find CRMs, marketing automation, customer messaging suites, contact-centre and support platforms, feedback and loyalty engines, plus attribution and link-in-bio hubs used by customer-facing teams.

When comparing Marketing & CRM tools, focus on the workflows you actually run: lead capture and routing, pipeline and task management, campaign journeys, segmentation, and ongoing retention. Pay attention to channel coverage, deliverability and local telecom support, consent and opt-in controls, reporting quality, and how well the product connects to payments, ecommerce, and data tools. Many buyers also weigh time-to-value and operator experience, whether you need [Marketing Automation](/tags/marketing-automation), [Messaging](/tags/messaging), [Customer Support](/tags/customer-support), or deeper [Predictive Analytics](/tags/predictive-analytics) and [Lead Generation](/tags/lead-generation) features.

Liners curates this category with hands-on review and subject-matter judgment, prioritizing products whose core value is customer acquisition, engagement, and retention. We look for clear positioning, reliable integrations, real-world usability, and evidence the product fits African go-to-market realities, from languages to infrastructure constraints. Browse this page to compare options by feature focus, then open individual listings to validate fit, such as whether a shared inbox like Simpu or a feedback platform like Ajua matches your customer workflow.

## Products

| Name | URL | Tagline | Country | Rating |
| --- | --- | --- | --- | --- |
| Dsquares | /dsquares | End-to-end loyalty programs for retention and repeat sales | Egypt |  |
| Zeal | /zeal | Turn card machines into customer recognition and loyalty tools | Egypt |  |
| Wowzi | /wowzi | Run large-scale influencer campaigns across Africa | Kenya |  |
| CRM Africa | /crm-africa | Manage clients, projects, invoices, and payments in one place | Kenya | 4 |
| eBanqo | /ebanqo | Manage every customer message and reply faster with AI | Nigeria | 3 |
| Cuedesk | /cuedesk | AI customer service and marketing built for WhatsApp | South Africa |  |
| Tactful AI | /tactful-ai | Automate omnichannel customer support with governed AI actions | Egypt |  |
| Dima | /dima | Arabic-first media monitoring for faster crisis detection | Egypt |  |
| Trenderz | /trenderz | Influencer-led bookings with pay-only-on-results tracking | Côte d'Ivoire |  |
| SendBaba | /sendbaba | AI email, SMS, and support tools billed in Naira | Nigeria |  |
| Userguest | /userguest | AI-managed hotel ads plus on-site messages that drive direct bookings | Morocco |  |
| BluWave CRM | /bluwave-crm | Track leads, manage pipelines, and close deals faster | South Africa |  |
| Engage | /engage | Automate multichannel customer messaging for SaaS | Nigeria | 5 |
| Flash Lead | /flash-lead | Manage sales and support in one omnichannel workspace | Egypt |  |
| Flyerz | /flyerz | Create and launch mobile ads across multiple channels | Egypt |  |
| Converted Leads | /converted-leads | Run real estate ads, payments, and lead nurturing in one place | Egypt |  |
| Resolv | /resolv | Manage every customer conversation in one AI workspace | Kenya |  |
| dKilo | /dkilo | Unify DOOH advertising, creative execution, and AI systems | Egypt |  |
| The Owlet | /the-owlet | Buy social growth and digital top-ups from one wallet | Nigeria |  |

## Related pages

- [Search products](/search)
- [Best products](/best)

## Access and citation

- [Canonical HTML page](https://liners.com/categories/marketing-crm?page=2)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)