---
title: "Cartona: Wholesale Ordering and BNPL Credit"
description: "Order wholesale FMCG in Egypt 24/7: browse products from multiple suppliers, track orders, view real-time stock, and use BNPL."
canonical_url: "https://liners.com/cartona"
markdown_url: "https://liners.com/cartona.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/cartona/screenshot.webp?v=1773119593602"
published_at: "2026-03-12T21:00:27.765Z"
updated_at: "2026-09-21T05:12:25.096Z"
---

# Cartona: Wholesale Ordering and BNPL Credit

Order wholesale FMCG in Egypt 24/7: browse products from multiple suppliers, track orders, view real-time stock, and use BNPL.

## Breadcrumbs

- [E-commerce & Retail](/categories/e-commerce-retail)
- [Cartona](/cartona)

## Summary

Order wholesale stock online with embedded credit options

A B2B e-commerce marketplace in Egypt where retailers and HORECA businesses browse, compare, and order FMCG products from wholesalers and producers 24/7.

## Product details

| Field | Value |
| --- | --- |
| Website | https://www.cartona.com/ |
| Tagline | Order wholesale stock online with embedded credit options |
| Primary country | Egypt |
| Platforms | Web, Android, iOS |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

Cartona is a B2B e-commerce marketplace in Egypt that connects retailers and HORECA buyers with FMCG producers, wholesalers, and suppliers to purchase merchandise online at any time.

Key capabilities include:
- **24/7 product browsing and ordering**, letting retailers compare and buy small or bulk quantities from multiple suppliers in one place.
- **Order lifecycle management**, so buyers and sellers can **receive, track, and complete orders** through the platform.
- **Inventory management via an ERP system** for wholesalers and suppliers, including **real-time stock visibility**.
- **Embedded finance**, including **BNPL (buy now, pay later)**, plus cash and credit ordering options to support working capital needs.

Available on **Web**, **Android** (Google Play), and **iOS** (App Store).

Designed for **retail stores (including mom-and-pop shops)**, **hotels, restaurants, and cafes**, plus **wholesalers, FMCG companies, and suppliers** selling into traditional trade.

Notable in Egypt’s market for its scale and partnerships, the marketplace reports **150,000+ retail users**, **4,500+ suppliers**, **300+ company partnerships**, **50,000+ products**, and operations across **18 cities**, and it announced an **$8.1 million Series A extension** in July 2024.

## Features

- [E-commerce & Retail](/categories/e-commerce-retail): Category
- [B2B](/tags/b2b): Product feature or technology
- [BNPL](/tags/bnpl): Product feature or technology
- [Marketplace](/tags/marketplace): Product feature or technology
- [Order Management](/tags/order-management): Product feature or technology
- [Egypt](/countries/egypt): Market

## Related pages

- [Alternatives](/cartona/alternatives)
- [Reviews](/cartona/reviews)
- [Transparency](/cartona/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/cartona)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)