---
title: "Ajua: Customer Surveys in Kenya"
description: "Run NPS, CSAT & CES surveys via SMS or web forms in Kenya, link feedback to payments, and analyze customer insights and market research with Ajua."
canonical_url: "https://liners.com/ajua"
markdown_url: "https://liners.com/ajua.md"
type: "product"
language: "en"
image: "https://assets.liners.com/storage/v1/object/public/media/tools/ajua/screenshot.webp?v=1772383323044"
published_at: "2026-03-01T17:34:48.552Z"
updated_at: "2026-08-28T09:22:13.393Z"
---

# Ajua: Customer Surveys in Kenya

Run NPS, CSAT & CES surveys via SMS or web forms in Kenya, link feedback to payments, and analyze customer insights and market research with Ajua.

## Breadcrumbs

- [Marketing & CRM](/categories/marketing-crm)
- [Ajua](/ajua)

## Summary

Measure customer feedback and market insights across Africa

A web-based customer experience and analytics platform for African businesses to collect NPS, CSAT, and CES feedback via SMS or web forms and analyze customer insights.

## Product details

| Field | Value |
| --- | --- |
| Website | https://ajua.com/ |
| Tagline | Measure customer feedback and market insights across Africa |
| Primary country | Kenya |
| Platforms | Web |
| Average rating |  |
| Published reviews | 0 |
| Verified listing | No |

## About the product

Ajua is a web-based customer experience and analytics platform for businesses in Africa that want to measure, understand, and improve customer and employee experiences using feedback and market data.

Key capabilities include:
- **Customer feedback surveys**: Create surveys using templates such as **NPS**, **CSAT**, and **CES**, then distribute them via **SMS** or **web forms** to capture real-time customer feedback.
- **Payments-linked feedback**: Connect surveys to **payments** to collect feedback tied to customer transactions.
- **Customer insights**: Analyze **customer preferences** and **spending habits** to understand customer behavior and competitive position.
- **Audience network and market research**: Run **market research** using a proprietary audience network reported as **250K+** consumers (the website also references **12M unique** consumers answering business questions).

Available on **Web** (with an app login portal).

Target users include **B2B teams** across Africa that need Voice of the Customer programs, customer analytics, employee experience measurement, and market research to support service quality and retention.

Ajua positions itself as an integrated CX provider for African markets, and it reports **3M+ customers reached**, **100K engagements**, availability in **5+ countries**, and trust from **30+ brands**.

## Features

- [Marketing & CRM](/categories/marketing-crm): Category
- [AI-Powered](/tags/ai-powered): Product feature or technology
- [B2B](/tags/b2b): Product feature or technology
- [Business Intelligence](/tags/business-intelligence): Product feature or technology
- [Customer Support](/tags/customer-support): Product feature or technology
- [SaaS](/tags/saas): Product feature or technology
- [Kenya](/countries/kenya): Market

## Related pages

- [Alternatives](/ajua/alternatives)
- [Reviews](/ajua/reviews)
- [Transparency](/ajua/transparency)

## Access and citation

- [Canonical HTML page](https://liners.com/ajua)
- [Markdown route index](/sitemap.md)
- [Agent access guide](/llms.txt)